Digital Marketing Lead, Programmatic & Media

WHAT YOU’LL DO

Braze is looking for a programmatic and media buying lead to build and execute our programmatic display and media buying strategy. As a key member of our Global Digital Marketing team, you will work alongside colleagues based in diverse regions. Reporting to the Senior Director of Global Digital Marketing, this role will collaborate with cross-functional marketing teams to develop and execute display and media buys that are part of holistic, multifaceted global campaigns.

The role will be hands-on-keyboard executing programmatic campaigns and managing paid media buys across AMER, LATAM, EMEA, and APAC; you will be responsible for launching, optimizing, and reporting on display and media buy performance. Your primary focus will be generating pipeline and optimizing pipe-to-spend ratios through targeting optimizations, A/B split testing, vendor testings, and landing page optimizations.

The ideal candidate has experience running global programmatic display campaigns and buying global media (including OOH, Content Syndication, Dedicated emails, etc.). You operate with a data-driven mindset and thrive in a fast-paced, dynamic environment.

Responsibilities:

• Plan and purchase multiple types of paid media inventory: content syndication, dedicated emails, Out of Home (OOH), CTV, podcast ads, etc.

• Manage relationships with media partners, including DSPs, SSPs, and publishers. Negotiate favorable terms and stay informed about new opportunities and advertising solutions.

• Manage and optimize programmatic display campaigns efficiently using DV360, including audience targeting, bid strategies, creative assets, and real-time performance analysis to maximize ROI and reach the target audience effectively.

• Develop and manage the advertising strategy for the ABM programmatic display platform, Demandbase, to drive engagement with target accounts.

• Work within Google Tag Manager to efficiently manage and deploy essential tracking tags and ensure accurate data collection.

• Collaborate with the internal brand team on creative briefs for display and paid media deliverables. Collaborate with the content marketing team for new, diverse assets to put into market via paid media.

WHO YOU ARE

• Proven track record running global paid media campaigns with an emphasis on media buying and managing programmatic display across AMER, EMEA, LATAM, and APAC. Demonstrated ability to successfully manage localized programmatic display ads in international markets.

• Publisher & Vendor Management: Experience negotiating with and managing digital publishers globally.

• DSP & Platform Expertise: Experience using DV360, The Trade Desk, 6sense, Demandbase, or other programmatic DSPs.

• Budget Management: Experience managing six-figure quarterly budgets and making data-informed decisions on budget allocation based on performance metrics.

• Creative Operations: Experience managing creative production for display ads and paid media placements in partnership with brand and content teams.

• Technical Skills: Hands-on experience working with Google Tag Manager for tracking tags and data collection.

• Key Soft Skills: Excellent written, verbal, and visual communication skills with strong attention to detail; demonstrated critical thinking and decision-making skills to navigate obstacles and resolve issues quickly.

• B2B SaaS or prior agency experience is preferred.

• Languages: English & Portuguese fluency required; strong written and verbal English skills are essential. Spanish fluency is a plus. #LI-Hybrid