Director, Demand Generation

About the Role

We're looking for a Director of Demand Generation to own and scale Rillet's demand generation strategy as we enter our next phase of growth.

This is a highly strategic and hands-on role for someone who has built demand generation engines at high-growth B2B SaaS companies and knows how to turn ambitious growth targets into predictable pipeline.

You'll own our demand generation strategy end-to-end, from identifying and engaging our ideal customers to building integrated campaigns that convert interest into qualified opportunities and revenue.

You'll work closely with Growth, Product Marketing, Sales, and executive leadership to shape our go-to-market motion, experiment with new channels, and build the systems that allow us to scale efficiently.

We're looking for someone who can think strategically while still getting into the details—someone equally comfortable developing a growth strategy, launching campaigns, analyzing funnel performance, and rolling up their sleeves to execute.

What You'll Do

• Own demand generation strategy: Build and execute Rillet's demand generation strategy across channels, with clear accountability for qualified pipeline, conversion, and revenue impact.

• Build a scalable growth engine: Develop integrated, full-funnel campaigns across paid media, email, content, webinars, events, and account-based marketing to engage CFOs, Controllers, and finance leaders.

• Drive pipeline and revenue: Partner closely with Sales to establish pipeline targets, improve lead quality, accelerate opportunities, and optimize conversion throughout the funnel.

• Experiment and optimize: Continuously test new channels, messaging, audiences, and campaign strategies to identify what works and scale successful programs.

• Own performance and analytics: Establish clear reporting, attribution, and measurement frameworks to understand campaign effectiveness, CAC, conversion rates, and pipeline ROI.

• Leverage AI and automation: Build AI-powered workflows and automation into campaign development, audience targeting, personalization, and marketing operations to increase speed and efficiency.

• Build for scale: Establish the processes, systems, and team needed to support Rillet's next stage of growth while remaining deeply involved in execution.

Who We're Looking For

• 12+ years of B2B marketing experience, including significant ownership of demand generation or growth marketing at high-growth B2B SaaS companies.

• 8+ years of people management experience, building and leading high-performing teams.

• Proven pipeline ownership: A track record of building and scaling demand generation programs that consistently deliver measurable pipeline and revenue growth.

• Builder mentality: Experience creating or significantly evolving a demand generation function in a fast-moving startup environment, ideally through a period of rapid growth.

• Full-funnel expertise: Deep understanding of paid acquisition, lifecycle marketing, ABM, integrated campaigns, conversion optimization, and marketing-to-sales handoffs.

• Analytical and commercially minded: Strong command of funnel metrics, attribution, campaign performance, and the ability to connect marketing investment to business outcomes.

• AI-first and highly resourceful: Excited to use AI, automation, and emerging tools to move faster, experiment intelligently, and build more efficient marketing systems.

• Strategic and hands-on leader: Comfortable setting direction, influencing executives, partnering across functions, and personally executing campaigns without relying on a large team.

Life at Rillet

• Grow with us. Take meaningful ownership, expand your scope, and make an impact as Rillet scales.