Director of Product Marketing

About the role

This is a strategic and hands-on leadership role responsible for building and leading Product Marketing at HappyRobot. You will work closely with the founders, Head of Growth & Marketing, Product, Sales, and Customer teams to build HappyRobot’s product narrative and positioning. You will own how HappyRobot describes the product, product vision, and core differentiation. You will identify the key ICPs and buying committees and own translating our product into messaging that resonates with each. You will establish the processes, messaging frameworks, and core assets that allow Product Marketing to scale with the company. This role is an opportunity to shape HappyRobot's market narrative and build a product marketing function from the ground up.

Responsibilities

• Own HappyRobot's product marketing strategy, including positioning, messaging, launches, competitive intelligence, and enablement.

• Develop and maintain core product positioning, messaging frameworks, competitive differentiators, and customer-facing narratives.

• Lead go-to-market strategy for major features and announcements, partnering closely with Product, Marketing, Sales and Customer teams.

• Define the key personas, including business and technical stakeholders, across all our target verticals. Create messaging and content that influences their decision to buy.

• Build and scale product marketing assets across launches, website content, sales materials, newsletters, product communications, and customer education.

• Create scalable sales and customer enablement programs, including decks, one-pagers, FAQs, battlecards, and product briefs.

• Partner with Product and Sales to bring customer insights, market trends, and competitive intelligence into GTM strategy and decisions.

• Recruit excellent individuals who support our mission and expand on the work of the product marketing team.

Must Have

• 8+ years of experience in product marketing, preferably in B2B technology, enterprise software, AI, or a related environment.

• Proven experience owning product marketing strategy and leading cross-functional go-to-market initiatives.

• Excellent written and verbal communication skills with the ability to simplify technical concepts and craft compelling messaging.

• Strong understanding of enterprise sales motions and how to position technical products for business and executive audiences.

• Strong understanding of generative AI, agentic AI, automation, and emerging technologies.

• Experience developing positioning, messaging, competitive differentiation, and go-to-market strategies.

• Experience partnering closely with founders, executives, Product, Sales, Marketing, and Customer teams.

• Extreme ownership, strong organizational skills, and the ability to balance strategic priorities with hands-on execution.

• Self-starter who thrives in a fast-paced, highly autonomous environment and can leverage AI tools to accelerate research, messaging, and asset creation.

Nice to Have

• Experience building or leading a Product Marketing function at a high-growth startup.

• Comfort creating visual assets or collaborating closely with design.

• Experience with Salesforce.

Why join us?

• Join a world-class team of engineers and builders.

• Comprehensive Benefits including healthcare, dental, vision coverage.

Our Operating Principles

Extreme Ownership

Craftsmanship

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