Director, Provider Growth Marketing
Lead the Provider Growth Marketing team to drive acquisition of high-quality providers into Headway's network.
Posted by employer 1 day ago
First seen on Joblaze 1 hour ago
Last verified on the company career page 1 hour ago
What you'll build
- Drive growth in Headway's provider base and revenue
- Own and scale the channel portfolio
- Hire, coach, and manage the team
- Drive how we segment and de-average our approach to acquisition
- Partner closely with Sales, RevOps, Finance, and R&D
Must have
- You've personally driven real business growth by leading a marketing organization
- You have a track record of launching impactful new channels
- You're fluent in the rapidly evolving states of both SEM/paid social and organic demand generation
- You have experience with multiple approaches to paid acquisition
- You've hired, developed, and managed channel managers and ICs
Nice to have
- You have a track record of collaborating with finance, R&D, and sales
Not disclosed in this posting: compensation, years of experience, visa sponsorship.
Joblaze summary
The Director of Provider Growth Marketing at Headway is responsible for expanding the network of mental health providers by optimizing various marketing channels and strategies. This role requires expertise in both paid and organic marketing, with a focus on reducing customer acquisition costs while driving revenue growth. Ideal candidates will have a strong background in leading marketing teams and a proven track record of implementing successful growth strategies in a similar environment. Headway, a Series D company, emphasizes collaboration across departments to achieve its mission of accessible mental healthcare.
Joblaze insights
- Listed today — first seen on Joblaze October 7, 2026. Last confirmed on Headway's careers page October 7, 2026.
Quick facts
- Is the Director, Provider Growth Marketing role remote?
- Yes — Headway lists this as a fully remote position.
- What seniority level is this role?
- Headway targets director candidates for this position.
- Is this full-time or contract?
- Full-time for this Director, Provider Growth Marketing role at Headway.
From the original posting
About the Team & Role
The Provider Growth Marketing team drives acquisition of high-quality providers into Headway's network. They operate across paid and organic channels and own channel, campaign, segmentation, and creative strategy. We're hiring a Marketing Director to lead the team and scale our marketing to be a highly-efficient profit driver across segments and channels. The role reports to the Head of Provider Growth and will be part of the growth leadership team across marketing, product, sales, and operations.
You Will
Drive growth in Headway's provider base and revenue will improving mix and channel metrics to reduce CAC over time
Own and scale the channel portfolio -paid, organic, lifecycle, referral, and more - testing new channels, strategies, and campaigns to drive new growth
Hire, coach, and manage the team who run these channels to build their skills and careers
Drive how we segment and de-average our approach to acquisition and shift toward a more value-based framework
Reset how we measure our performance
Partner closely with Sales, RevOps, Finance, and R&D to align on the right growth goals
You'd be a great fit if…
You've personally driven real business growth by leading a marketing organization using multiple channels (SEM, social, organic, lifecycle, referral, etc) at a company with an acquisition machine as large or larger than Headway's
You have a track record of launching impactful new channels, strategies, and rapid experimentation
You're fluent in the rapidly evolving states of both SEM/paid social and organic demand generation
You have experience with multiple approaches to paid acquisition (e.g. CPA, TRoAS, etc) and can be a thought leader for how Headway's approach should evolve
You're opinionated about how performance marketing should be measured and can drive our approach to evolve
You've hired, developed, and managed channel managers and ICs and have grown the careers of your people
You have a track record of collaborating with finance, R&D, and sales, and can be a part of upleveling our practice
Standard company text repeated across Headway's postings is omitted here.