EMEA Insights Specialist
Join Reddit as an EMEA Insights Specialist to transform data into actionable insights for advertisers and support growth across the region.
Benefits
Joblaze summary
The EMEA Insights Specialist at Reddit plays a pivotal role in transforming complex data into actionable insights that guide advertisers and internal teams. This position requires expertise in mixed-methods research and a strong understanding of the German media landscape, as well as fluency in both German and English. Ideal candidates will have a background in insights or analytics, with the ability to engage effectively with senior stakeholders. As the first dedicated Insights hire in Germany, this role offers a unique opportunity to shape Reddit's market presence across the DACH region.
Joblaze insights
- Listed yesterday on Joblaze — tracked directly from Reddit's career page.
- Reddit has 161 other open roles including Event Marketing Lead , Usability Rapid Researcher (Contract), Client Partner, Mid-Market (B2B Services Acquisitions).
Quick facts
- Is the EMEA Insights Specialist role remote?
- It's hybrid — Reddit expects some on-site time in Remote - Germany.
- Where is the role based?
- Reddit is hiring for this position in Remote - Germany.
- What seniority level is this role?
- Reddit targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this EMEA Insights Specialist role at Reddit.
From the original posting
The Global Insights team serves as Reddit’s central hub of knowledge, responsible for translating first-party and third-party data into actionable insights about people, communities, and cultural conversations. The team plays a critical role in helping Sales, B2B Marketing, and Consumer Marketing teams articulate Reddit’s value to advertisers and consumers alike.
Reddit is seeking an EMEA Insights Specialist to join our growing Global Insights team. This hybrid role will focus on both commercial and consumer insights, helping advertisers show up more strategically on Reddit while also supporting Reddit’s growth and positioning among consumers across the region.
As the first dedicated Insights hire in Germany, this person will become the definitive voice of Insights across DACH — serving as a trusted advisor and strategic partner to some of the world’s largest brands, agencies, and internal stakeholders. This role combines consumer intelligence, cultural strategy, brand positioning, commercial storytelling, and market expertise to help drive advertiser investment and audience growth across EMEA.
Reporting to the Global Insights Principal, this role will partner cross-functionally with Sales, Marketing, Communications, and Growth teams to shape how Reddit is understood in-market by both advertisers and consumers.
Location Preferred candidates based in Berlin or Hamburg. Amsterdam and London will also be considered.
Responsibilities
- Transform complex first-party and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders.
- Design hypothesis-driven research frameworks that identify the right business questions before selecting methodologies.
- Conduct and synthesize mixed-methods research, including qualitative and quantitative approaches, to uncover cultural and consumer trends.
Strategy & Growth
- Translate insights into compelling sales narratives, strategic positioning, and “why Reddit” stories that support advertiser acquisition and revenue growth.
- Help brands understand how to succeed on Reddit through culturally informed audience and platform insights.
- Support both advertiser growth and consumer growth initiatives by identifying opportunities to strengthen Reddit’s market position across EMEA.
- Contribute to brand strategy development, positioning work, perception studies, and Jobs-to-be-Done (JTBD) frameworks.
Cultural Intelligence
- Surface culturally relevant regional insights that inform marketing, communications, and growth strategies.
- Develop a nuanced understanding of online communities, subcultures, and evolving social behaviors across fragmented EMEA markets.
- Act as a subject matter expert on Reddit communities, internet culture, and platform behavior within the German and broader EMEA media landscape.
Storytelling & Thought Leadership
- Create sharp, provocative, insight-led narratives that challenge conventional thinking and inspire action.
- Represent Reddit at industry events, client presentations, keynote sessions, and thought leadership opportunities.
- Influence senior stakeholders through concise, commercially relevant storytelling and strategic recommendations.
Qualifications
- Proven experience working in stakeholder-facing insights, strategy, analytics, or research teams within media owners, agencies, or platform organizations.
- Native or fully fluent German and English language proficiency required; French is a plus.
- Strong presentation and communication skills, with experience representing insights at high-profile consumer, B2B, and client-facing events.
- Deep expertise in mixed-methodology research, including:
- Qualitative methods (ethnography, focus groups, moderated and AI-moderated interviews, social listening)
- Quantitative methods (survey design, segmentation, brand tracking, statistical analysis)
- Strong understanding of the German media and advertising landscape
- Ability to engage credibly with senior stakeholders across major German brands and media agencies.
- Familiarity with platform analytics, first-party data, and syndicated tools such as GWI, Comscore, Ipsos, and survey research platforms.
- Broad category fluency across key advertiser verticals including CPG, automotive, finance, technology, entertainment, and retail.
- Working knowledge of the competitive platform landscape across EMEA.
- Strong cultural intuition and curiosity around online behavior, digital communities, and emerging social trends across EMEA markets.
- Comfortable navigating cross-functional priorities and collaborating across multiple internal teams.
Benefits
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- 100% employer-funded retirement savings plan
- Risk Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.