Field Marketing Manager
Own and execute field marketing strategy to drive pipeline and lead generation for a fast-scaling company.
Posted by employer 1 week ago
First seen on Joblaze 1 week ago
Last verified on the company career page 20 hours ago
Skills & Technologies
What you'll build
- Plan and execute US field marketing programs
- Design and deliver field marketing initiatives
- Partner with US GTM team for event strategies
- Manage end-to-end event delivery
- Track and analyze performance of field marketing activities
Must have
- 4–7 years of experience in field marketing
- Proven ability to deliver high-impact field events
- Strong experience partnering with Sales
- Excellent communication and organization skills
Nice to have
- Familiarity with Salesforce and Marketo
- Experience marketing to legal and financial services
Requirements
- Experience
- 4–7 years
Not disclosed in this posting: work arrangement, visa sponsorship.
Joblaze summary
The Field Marketing Manager at Harvey is responsible for developing and executing a comprehensive field marketing strategy, focusing on both first-party and third-party events to drive lead generation and revenue. This role requires expertise in B2B SaaS marketing, particularly in managing events and campaigns that align with sales objectives. Ideal candidates will have 4-7 years of relevant experience and strong organizational skills, thriving in a fast-paced environment. Harvey's commitment to innovation and growth makes this position suitable for self-starters eager to make a significant impact.
Joblaze insights
- Listed 7 days ago — first seen on Joblaze September 17, 2026. Last confirmed on Harvey's careers page September 24, 2026.
- Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 32% of 79 comparable mid sales/marketing roles in United States that list Salesforce we track (median $102,855 across 47 companies). See Salesforce salary trends
- Salesforce appears in 8.7% of 1407 comparable mid sales/marketing roles in United States; Marketo appears in 0.9% of 1407 comparable mid sales/marketing roles in United States.
Quick facts
- What's the salary range?
- Harvey lists $90,100–$123,900 for this role.
- How much experience is required?
- 4–7 years of relevant experience for this Field Marketing Manager role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Marketo, Salesforce.
- What seniority level is this role?
- Harvey targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Field Marketing Manager role at Harvey.
From the original posting
Role Overview
We’re looking for an experienced, hands-on Field Marketing Manager to own and execute our field marketing strategy. This role blends best-in-class tactical execution with strategic planning and operational rigor. You’ll lead the planning and delivery of first-party and third-party events, regional activations, and integrated campaigns designed to drive pipeline, lead generation, and revenue impact across the US market.
This is an individual contributor role for a self-starter who thrives in a fast-paced, evolving environment and partners closely with GTM. You’ll be expected to build programs and processes from the ground up, continuously iterate and improve how we operate, and roll up your sleeves to execute—from developing the strategy and playbooks to being on the ground making it happen.
What You'll Do
Own the planning and execution of US field marketing programs, including first-party events (executive dinners, roundtables, happy hours, and experiential events) and third-party events (conferences, sponsorships, partner activations).
Design and deliver field marketing initiatives that drive measurable pipeline and lead generation, aligned to regional targets, priority accounts, and GTM objectives.
Partner closely with the US GTM team to develop territory-based and account-focused event strategies, including pre- and post-event engagement and follow-up.
Manage end-to-end event delivery, including budgets, logistics, vendors, agencies, on-site execution, and post-event reporting.
Lead the development of scalable field marketing playbooks, processes, and best practices to support growth and consistency globally.
Own and manage relationships with external agencies, event partners, and third-party organizers, ensuring high-quality delivery and strong ROI.
Track, analyze, and report on the performance of field marketing activities, using data and insights to continuously improve impact and efficiency.
What You Have
4–7 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or professional services.
Proven ability to deliver high-impact field events and activations that drive measurable pipeline and lead generation.
Strong experience partnering with Sales on territory-based or account-focused marketing initiatives.
Excellent communication, organization, and stakeholder management skills, with a high bar for execution and detail.
Familiarity with tools such as Salesforce, Marketo (or similar), and event platforms is highly desirable.
Experience marketing to legal, financial services, consulting, or other high-touch professional audiences is a plus.
Compensation
$ 90,100 - $150,000 USD
#LI-LT1
Standard company text repeated across Harvey's postings is omitted here.
Similar positions
Explore more