Founding Marketing Lead
Lead marketing efforts at Outsmart, a startup reimagining higher education for the age of AI.
Posted by employer 1 month ago
First seen on Joblaze 1 month ago
Last verified on the company career page 6 days ago
What you'll build
- Identify growth opportunities
- Own PR strategies
- Develop creator strategies
- Build YouTube presence
Must have
- 8+ years of experience in marketing in consumer technology
- Built and scaled organic or viral growth for a fast growth consumer product
Nice to have
- Strong instincts for Gen Z
- Strong analytical instincts
- Curiosity and intellectual drive
Requirements
- Experience
- 8+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The Founding Marketing Lead at Outsmart is responsible for driving growth by exploring various channels, testing strategies, and enhancing the company's public presence. This role requires a strong background in consumer technology marketing, with a focus on organic and viral growth, particularly among Gen Z audiences. Ideal candidates will have over eight years of experience and a blend of strategic and hands-on execution skills. Outsmart, an early-stage startup backed by significant venture capital, emphasizes a detail-oriented culture and aims to reshape higher education.
Joblaze insights
- Listed about a month ago — first seen on Joblaze September 19, 2026. Last confirmed on Outsmart's careers page November 2, 2026.
- Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 67% of 211 comparable lead sales/marketing roles in United States we track (median $150,000 across 77 companies).
Quick facts
- Is the Founding Marketing Lead role remote?
- It's hybrid — Outsmart expects some on-site time in Los Angeles Office.
- What's the salary range?
- Outsmart lists $175,000–$235,000 for this role.
- How much experience is required?
- At least 8 years of relevant experience for this Founding Marketing Lead role.
- Where is the role based?
- Outsmart is hiring for this position in Los Angeles Office.
- What seniority level is this role?
- Outsmart targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Founding Marketing Lead role at Outsmart.
From the original posting
What You’ll Be Doing
Your biggest job is simple: help us find repeatable ways to grow Outsmart. You’ll look across channels, identify opportunities, form hypotheses, and test them quickly and scrappily. That will include owning PR and finding ways to earn free and scalable attention, developing and running creator strategies, building our YouTube presence, and whatever else you discover.
We don’t expect you to be an expert in every marketing discipline. We do expect you to be curious enough to figure things out, resourceful enough to start without a playbook, and hands-on enough to execute.
What You’ll Own
Growth: DAU will be your north star metric.
Reputation: in our industry trust and credibility matter greatly, and you’ll help shape how students, parents, educators, and institutions understand and perceive Outsmart.
Who You Are
8+ years of experience in marketing in consumer technology.
Built and scaled organic or viral growth for a fast growth consumer product.
What Helps You Succeed
Strong instincts for Gen Z.
Strong analytical instincts, you care about ideas, but even more about their impact.
The ability to move comfortably between strategy and execution including dealing with ambiguity.
Curiosity and intellectual drive.
Salary Range: $130K-$235K
Perks
Competitive salary, equity, and benefits
Remote work days
Lunch provided in-office daily
Standard company text repeated across Outsmart's postings is omitted here.