Growth Marketing Lead

About the Position:

Bluefish is hiring a Growth Marketing Lead to build and own our demand generation engine and marketing tech stack. You'll lead the strategy, execution, and optimization of multi-channel campaigns that drive pipeline and revenue across our marketing efforts.

This role sits at the intersection of creative campaign thinking and marketing operations rigor. You're someone who loves building programs from scratch, geeks out over funnel data, and knows how to work cross-functionally to get things done. You'll have direct ownership of our marketing tech stack and campaign programs across email, paid media, SEO, AEO, ABM, and more.

Most importantly, you’ll own how we measure success — building attribution models, forecasts, and dashboards that help the team make smarter decisions about where to invest.

What You Will Be Doing:

• Own end-to-end campaign planning and execution — from strategy and timelines to asset coordination and deployment across email, paid, social, web, and events
• Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot
• Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI and use those insights to continuously improve
• Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
• Lead list segmentation, audience building, and database hygiene to improve targeting and personalization
• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, and other relevant platforms — including audience targeting, creative testing, and budget management
• Build and optimize landing pages that convert, working across copy, design, and dev to make sure every campaign has a destination worth clicking through to.
• Own SEO and GEO (we practice what we preach) strategy, ensuring Bluefish is discoverable across traditional search and AI-powered platforms like ChatGPT, Perplexity, and Google AI
• Manage the website as a core lead generation tool — owning conversion rate optimization, landing page strategy, A/B testing, and collaboration with design and development to continuously improve performance
• Partner closely with Sales, Revenue Operations, and Product to align campaigns to pipeline goals and build out the lead lifecycle
• Troubleshoot campaign and website issues quickly and efficiently

What You Bring:

• 8-10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup
• 5+ years of hands-on HubSpot experience (required) including marketing automation, workflows, reporting
• Proven ability to measure and report on marketing performance across channels, with experience in attribution, forecasting, and ROI analysis.
• Strong grasp of campaign analytics, A/B testing, and conversion optimization
• Experience implementing and optimizing campaigns across owned and paid channels
• Working knowledge of SEO best practices and familiarity with the evolving GEO landscape (AI search visibility)
• Experience owning or contributing to website strategy with a conversion and lead gen mindset
• Experience with audience segmentation and CRM/database management
• Comfortable owning multiple projects simultaneously in a fast-moving environment
• Clear communicator who can translate complex data into actionable insights for stakeholders