Growth Marketing Manager, Organic & Conversion

Overview

We’re looking for someone exceptionally sharp who treats a funnel like a puzzle to solve. Ideal backgrounds include: Growth Marketing, Lifecycle Marketing, Web Growth, or Growth Product roles, especially at high-growth consumer or prosumer companies where experimentation is a way of life. You could also be one of the first marketers at a startup, or come from an equivalent role like biz ops or growth analytics with experience building from 0 to 1. We care more about how you think and how much you own than about whether you’ve done this exact job before.

About the Role

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Growth Marketing Manager, Organic & Conversion, you’ll be part of a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups. In this role, you’ll own verkada.com as a revenue engine and the warm email programs that turn interest into pipeline. You’ll build our organic and AI search engine from the ground up, run experiments on every page and form that matters, and make sure every lead gets the right next step. This is a highly visible, high-autonomy role that offers the opportunity to directly influence how Verkada converts demand into revenue.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week (with flexible hours).

What You’ll Do

• Organic & AI Search: Own organic and AI-search pipeline. Build our SEO and AEO strategy, decide what is truly high-leverage, and partner with content, web, and engineering teams to ship it. Use AI tools to move faster than a traditional SEO team.
• Website Conversion: Own conversion rate across verkada.com, including organic, paid, webinar, and event pages. Run a disciplined experimentation program and know which tests are worth running and which are not.
• Forms & Funnel: Rethink form experiences and conversion paths from first visit to booked meeting. Remove friction wherever it costs us pipeline
• Lifecycle Email: Own warm email performance across nurture, webinar and event follow-up, and re-engagement programs. Measure success in meetings and pipeline, not opens.
• Measurement & Signals: Define the conversion events that matter and make sure tracking is clean.
• Cross-Department Collaboration: Work closely with data science, marketing operations, web and design, product marketing, marketing development representatives (MDRs), and sales. Share learnings across teams to drive continuous improvement.

What You Bring

• 5+ years of experience in growth marketing, lifecycle marketing, growth product, biz ops, a startup or equivalent. Consumer or prosumer growth experience highly preferred.
• A track record of owning a number and moving it, with fast promotions or expanding scope to show for it.
• Strong experimentation judgment: you have run A/B tests yourself and can explain why you chose them.
• A working understanding of how SEO and AEO work, and real curiosity about where AI search is going. Deep specialist expertise is not required.
• Proficiency in data analysis and web analytics (GA4, Google Tag Manager). Knowledge of SQL and Excel preferred.
• A builder’s mindset: high ownership, a bias to action, and a love of hard puzzles.

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.