GTM Intelligence Specialist

Who You Are

You're a curious, methodical problem solver who gets satisfaction from making a chaotic system make sense. You're fluent in go-to-market language, you're energized by a good puzzle, and you care that the answer you land on is right, not just fast.

You will thrive here if you dive into the details and aren't satisfied until you understand how the records actually connect and why. You will thrive here if you take ownership of the whole job, including the unglamorous parts like edge cases, documentation, and handoff. You will thrive here if you move quickly and make defensible calls with imperfect information, and you write down your reasoning so others can check it.

What You'll Do

• Map how contact and account records relate across our proprietary database and Salesforce, tracing long chains of linked records to determine which ones describe the same center.

• Consolidate related records into a single, trusted center record that answers four questions: is it an active customer, churned, closed lost, or a cold lead; who owns it today; and which product does it use.

• Validate every center you build and assign a confidence level, so Sales knows what can be trusted immediately and what needs a human look.

• Use Google Sheets, SQL where it helps, and AI tools to work at scale, and know where automated output needs human verification.

• Document the patterns, edge cases, and decision rules you discover, and turn them into a repeatable process the team can run after your contract ends.

• Surface the root causes of data problems to Operations and Product so bad data gets fixed at the source.

What You've Done

• Worked with go-to-market data such as lead lists, account and contact records, lifecycle stages, territories, or ownership, and can speak fluently about churn, closed lost, and cold leads.

• Cleaned, deduplicated, or reconciled messy records across more than one system, and can explain the logic you used to decide what matches.

• Built advanced Google Sheets workflows (lookups, array formulas, pivots, query functions, or scripts) to handle large volumes of data.

• Analyzed data in aggregate to find root causes and themes, not only to fix individual records.

• Documented a process clearly enough that someone else could run it.

What Sets You Apart

• You've built, or meaningfully contributed to, an entity resolution or data consolidation system that turned a messy database into a usable one.

• You write SQL to query, join, and validate data across sources.

• You've used AI to classify or enrich records, and you built a way to check its accuracy.

• You know the Salesforce data model, including how accounts, contacts, and opportunities relate.

Technology

Salesforce, Brightwheel's proprietary database, Google Sheets (advanced), SQL (nice to have), and AI tools for classification and enrichment.