Head of Demand Generation
Lead the demand generation function at Brightwheel, focusing on innovative marketing strategies and AI integration.
Posted by employer 1 day ago
First seen on Joblaze 3 hours ago
Last verified on the company career page 3 hours ago
Skills & Technologies
What you'll build
- Own the demand generation function's pipeline and revenue number
- Diagnose the current channel mix and team
- Shift the function's measurement and programs
- Launch at least one new channel
- Embed AI and agentic tooling into core workflows
Must have
- Modernized or turned around an existing demand generation function
- Personally used AI or agentic tools to rebuild a marketing workflow
- Launched a channel outside the standard paid/SEO/social mix
- Carried a pipeline or revenue target
- Led a team of specialists or directors
AI in the day-to-day
Build with AI rather than just directing others to use it; embed AI and agentic tooling into core workflows.
Not disclosed in this posting: compensation, years of experience, visa sponsorship.
Joblaze summary
The Head of Demand Generation at Brightwheel is responsible for overseeing the demand generation pipeline and revenue, while also evaluating and optimizing the current marketing channels. This role requires expertise in modern marketing strategies, particularly in AI-driven tools and signal-based marketing, to enhance lead generation efforts. Ideal candidates will have a strong background in transforming existing demand generation functions and leading teams through transitions. Brightwheel emphasizes a collaborative culture, with a focus on customer-centric solutions in the early education sector.
Joblaze insights
- Listed today — first seen on Joblaze October 7, 2026. Last confirmed on brightwheel's careers page October 7, 2026.
- AI/ML appears in 22.1% of 443 comparable director sales/marketing roles in United States.
Quick facts
- Is the Head of Demand Generation role remote?
- Yes — brightwheel lists this as a fully remote position.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, agentic tools, community-led growth, signal-based marketing.
- What seniority level is this role?
- brightwheel targets director candidates for this position.
- Is this full-time or contract?
- Full-time for this Head of Demand Generation role at brightwheel.
From the original posting
Who You Are
You're someone who can walk into a running function and tell, quickly, what's actually working versus what's just familiar — and you act on that distinction instead of leaving it in place out of politeness. You build with AI rather than just directing others to use it: your own workflows for content, scoring, and outbound have already changed shape around agentic tools, and you have a real point of view on where AI search and signal-based marketing are taking the discipline next. You hold a high bar for what “good” looks like, including for a team you inherited rather than hired, and you'd rather have a hard conversation early than let underperformance run quietly.
What You'll Do / Scope of Work
Own the demand generation function's pipeline and revenue number, budget, and existing team from day one.
Diagnose the current channel mix and team within the first 60–90 days, and make the call on what to keep, retool, or retire.
Shift the function's measurement and programs from a legacy MQL/form-fill model toward signal- and intent-based marketing.
Launch at least one channel beyond what's already working — GEO/AEO, dark social, community-led growth, or agentic outbound.
Embed AI and agentic tooling into core workflows: content production, lead scoring and routing, outbound sequencing, and reporting.
Partner with Sales leadership on funnel definitions, SLAs, and conversion quality, and report regularly to the CPO on performance and resourcing needs.
What You've Done
Modernized or turned around an existing demand generation function — not only built one from scratch.
Personally used AI or agentic tools to rebuild a marketing workflow, with a specific before/after you can describe.
Launched a channel outside the standard paid/SEO/social mix in the last two years, win or lose.
Carried a pipeline or revenue target and made real budget reallocation calls based on evidence, not instinct alone.
Led a team of specialists or directors, including through a leadership transition.
Standard company text repeated across brightwheel's postings is omitted here.