Head of EMEA Marketing

The Role

Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for EMEA — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers.

This is a builder role. You'll work closely with HQ marketing and our EMEA Country Head to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to audiences .

What You’ll Do

• Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.

• Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.

• Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.

• Localize core positioning and messaging for the EMEA market, working closely with product marketing.

• Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming.

• Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.

• Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly

• Track and report on pipeline contribution and marketing performance for the region.

What Success Looks Like

• Cognition has a credible, consistent brand presence in the Japanese market

• Partner marketing is a meaningful and measurable pipeline channel

• Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing

• HQ and EMEA are tightly aligned on messaging, programs, and priorities

• Cognition becomes known as a serious player in the EMEA developer and enterprise ecosystem

You Should Be:

• 5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.

• Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.

• Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role

• Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances

• A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently

• Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences

• Collaborative and low-ego
  

Bonus Points:

• Experience in developer tools, AI/ML, or engineering productivity platforms

• Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)

• Existing relationships with key EMEA SIs and resellers