Head of Marketing

Who You Are

As brightwheel’s Head of Marketing, you’ll own the full marketing function — content, demand generation, lifecycle, and product marketing — at a company that’s become the category leader in early education technology. We’re looking for a builder who has scaled B2B demand gen engines, developed managers-of-managers, and uses an AI-first approach as a structural advantage in how they run a team to drive step-change growth. You think in systems, move with urgency, and can hold brand vision and pipeline accountability in the same hand. This is a huge opportunity to do your best work at a company with a real mission and a massive market in front of it.

What You’ll Do / Scope of Work

• Own the full marketing function — brand, demand gen, lifecycle, and product marketing — with direct accountability for pipeline contribution and revenue impact

• Build the marketing function and its operating model from first principles — not inherited playbooks. Rethink how brand, demand gen, lifecycle, and product marketing should run in an AI-native company, then architect the team, systems, and workflows to match

• Create and scale the demand generation engine that sources qualified pipeline for Sales across SMB and mid-market segments

• Lead and develop a high-performing marketing team and use AI as a structural multiplier — from content at scale to attribution modeling to campaign optimization

• Define and evolve brightwheel’s brand positioning, market narrative, and category strategy to drive awareness and trust with childcare operators

• Partner with Sales and RevOps to align GTM strategy, pipeline targets, and go-to-market motions; lead product marketing launches, messaging, and sales enablement that help the team win

What You’ve Done

• Led marketing as VP or Head of Marketing at a high-growth B2B SaaS company, managing managers and a team of 10+ across brand, demand gen, lifecycle, and product marketing

• Demonstrated genuine AI fluency: re-engineered marketing workflows using AI with documented efficiency and quality gains (AI score of 3 or 4 required)

• Built and scaled demand gen engines from scratch — with measurable impact on pipeline, CAC, and payback period

• Partnered closely with Sales and RevOps in a high-velocity GTM environment with shared pipeline accountability and tight SLA agreements

• Built, developed and retained elite marketing talent as a manager of managers, with a track record of building high-performance cultures through clear expectations and feedback

This role is not a fit if…

• You are primarily a brand or comms marketing leader without direct ownership of demand gen, pipeline, and revenue outcomes

• Haven't fundamentally changed how your team operates using AI — we're not looking for someone who uses AI personally; we're looking for someone who has rebuilt how a marketing function runs because of it

• You have only managed individual contributors — this role requires experience building and leading managers across multiple marketing functions

• You are exclusively from agency backgrounds without in-house B2B or B2C SaaS GTM accountability

• You need a fully built playbook to execute or prefer teams that are in “maintenance mode” — we're looking for a builder who creates the engine and systems, not someone who runs an inherited one

• Prefer to operate at altitude only — this role requires both strategic vision and the natural ability to dive into the details, and execute to move things forward