Head of Performance Marketing
Lead paid acquisition strategies at Coram AI to drive pipeline and revenue growth in a fast-paced environment.
Posted by employer 2 days ago
First seen on Joblaze 1 day ago
Last verified on the company career page 1 day ago
What you'll build
- Own paid strategy and budget across multiple channels
- Hit pipeline and CAC targets by channel
- Build full-funnel attribution in HubSpot and GA4
- Run landing pages, offers, and conversion testing
- Lead and grow the team
Must have
- 8-12 years in performance or growth marketing
- 3+ years leading the function
- Experience marketing a physical product to B2B buyers
- Personally scaled paid spend past $15M a year
- Still hands-on in Google Ads, Meta, and LinkedIn
- Have hired and managed performance marketers
Nice to have
- Daily user of LLMs for analysis, copy, and automation
- Exceptional written and verbal communication skills in English
Practical constraints
- Ability to work 5 days a week onsite
AI in the day-to-day
Use AI and automation to keep the team lean and fast.
Requirements
- Experience
- 8–12 years
Not disclosed in this posting: compensation, visa sponsorship.
Benefits
Joblaze summary
The Head of Performance Marketing at Coram AI is responsible for developing and executing a comprehensive paid acquisition strategy across multiple channels, including Google and LinkedIn, while managing the budget and team. This role requires extensive experience in performance marketing, particularly in B2B contexts involving physical products, and a proven track record of scaling paid spend significantly. Ideal candidates will have a hands-on approach to digital advertising and a strong ability to connect marketing efforts to revenue outcomes. Coram AI is an early-stage company focused on transforming security through AI and computer vision.
Joblaze insights
Quick facts
- Is the Head of Performance Marketing role remote?
- No — this is an on-site role in Sunnyvale, United States.
- How much experience is required?
- 8–12 years of relevant experience for this Head of Performance Marketing role.
- Where is the role based?
- Coram AI is hiring for this position in Sunnyvale, United States.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Bing, GA4, Google Ads, HubSpot, LinkedIn, Meta.
- What seniority level is this role?
- Coram AI targets director candidates for this position.
- Is this full-time or contract?
- Full-time for this Head of Performance Marketing role at Coram AI.
From the original posting
The Role:
We're hiring a Head of Performance Marketing to own paid acquisition at Coram. Paid sits inside demand gen today, and this role makes it its own function. You'll own the budget, the channels, and the team, and you'll be measured on pipeline and revenue, not clicks.
You'll report to the VP of Marketing and work onsite in Sunnyvale, next to the sales team you're feeding.
Responsibilities:
Own paid strategy and budget across Google, Meta, Bing, YouTube, and LinkedIn
Hit pipeline and CAC targets by channel, and report on them weekly
Build full-funnel attribution in HubSpot and GA4, from search query to closed-won
Run landing pages, offers, and conversion testing
Put spend where our buyers are: facility directors, IT leaders, superintendents, and police chiefs
Lead and grow the team, starting with two performance marketers plus agencies and freelancers
Partner with sales and growth engineering on programs that hand warm accounts to SDRs
Use AI and automation to keep the team lean and fast
Skills and Qualifications:
8-12 years in performance or growth marketing, including 3+ years leading the function
Experience marketing a physical product (security, IoT, robotics, industrial hardware, or similar) to B2B buyers
Personally scaled paid spend past $15M a year
Still hands-on in Google Ads, Meta, and LinkedIn
Able to tie spend to closed revenue in a CRM. HubSpot and GA4 preferred
Have hired and managed performance marketers
Daily user of LLMs for analysis, copy, and automation
Ability to work 5 days a week onsite
What we offer:
Competitive compensation package of base, bonus and equity
401(k) with both Traditional and Roth options
Early-stage equity in a rapidly growing company
Referral bonuses
Daily team dinners and regular team off-sites
The latest Apple products and unlimited tech stack (Claude Cowork, Perplexity Computer, Nooks, Clay, Instantly, etc.)
Standard company text repeated across Coram AI's postings is omitted here.