Influencer & Creator Partnerships
Manage fal's influencer and UGC program, building relationships with creators to drive growth and engagement.
Posted by employer 2 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 8 hours ago
Skills & Technologies
What you'll build
- Manage fal’s influencer and UGC strategy and program
- Build a curated network of creators
- Own creator partnerships end to end
- Develop long-term relationships with creators
- Activate creators around model and product launches
Must have
- Experience building and running influencer, creator, or UGC programs end to end
- Exceptional creative taste and a high bar for quality
- Strong understanding of generative media and the emerging AI creator ecosystem
Nice to have
- Existing network across generative AI, AI filmmaking, design, or creative technology
- Experience with affiliate programs, whitelisting, or partnership ads
- Experience as a creator or on the talent/management side
AI in the day-to-day
fal is the generative media ecosystem powering the next generation of AI products.
Requirements
- Visa
- Sponsorship available
Not disclosed in this posting: years of experience, work arrangement.
Benefits
Joblaze summary
The Influencer Marketing Manager at fal is responsible for developing and managing a curated influencer and user-generated content program, focusing on building strong relationships with creators who align with the company's vision. This role requires expertise in sourcing, negotiating, and overseeing partnerships, along with a keen understanding of generative media and creator culture across various platforms. Ideal candidates will have a background in influencer marketing and a strong creative sensibility, making them well-suited for a role that prioritizes quality over quantity in creator collaborations.
Joblaze insights
- Listed 2 days ago — first seen on Joblaze October 15, 2026. Last confirmed on Fal's careers page October 17, 2026.
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 63% of 86 comparable mid sales/marketing roles in United States that list AI/ML we track (median $128,500 across 40 companies). See AI/ML salary trends
- AI/ML appears in 12% of 1629 comparable mid sales/marketing roles in United States; Generative Media appears in 0.1% of 1629 comparable mid sales/marketing roles in United States.
Quick facts
- What's the salary range?
- Fal lists $150,000–$190,000 for this role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, Generative Media, UGC, influencer marketing.
- Does Fal sponsor work visas for this role?
- Yes — the posting indicates visa sponsorship is available for the right candidate.
- What seniority level is this role?
- Fal targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Influencer & Creator Partnerships role at Fal.
From the original posting
About this role:
fal is building a community of creators, filmmakers, designers, and creative technologists at the frontier of generative media. We’re looking for someone to build and own our influencer and UGC program.
You’ll manage the program end to end: identifying creators, building relationships, developing briefs and concepts, negotiating partnerships, and turning great creator work into a repeatable growth channel.
We care deeply about quality over quantity. We’re not trying to build the largest influencer program or flood feeds with sponsored content. We want a curated network of creators whose work is genuinely great, who understand what fal is building, and who are excited to build with us. You should have exceptional taste, a high creative bar, and strong instincts for who and what feels right for fal.
This role sits on the Marketing team and works closely with our external partners.
What you’ll do
Manage fal’s influencer and UGC strategy and program.
Build a curated network of creators, AI filmmakers, designers, and creative technologists who are a strong fit for fal.
Own creator partnerships end to end, from sourcing and outreach through briefing, negotiation, content review, and measurement.
Develop long-term relationships with creators who become recurring collaborators and genuine advocates for fal.
Activate creators around model and product launches, including early access, sponsored projects, credits, and original concepts.
Maintain a high creative bar across everything we put our name behind.
Build repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships.
Identify strong creator content and amplify what works.
Requirements/Nice to have
Experience building and running influencer, creator, or UGC programs end to end.
Exceptional creative taste and a high bar for quality across creators, concepts, and content.
Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube.
Strong understanding of generative media and the emerging AI creator ecosystem.
Experience sourcing, briefing, negotiating with, and managing creators directly.
Strong instincts for creator-brand fit and the judgment to prioritize quality and originality over follower count or volume.
Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships.
Highly organized, resourceful, and comfortable managing multiple partnerships at once.
Nice to haves; Existing network across generative AI, AI filmmaking, design, or creative technology.
Experience with affiliate programs, whitelisting, or partnership ads.
Experience as a creator or on the talent/management side.
What we offer at fal
Interesting and challenging work
A lot of learning and growth opportunities
Health, dental, and vision insurance (US)
Regular team events and offsites
Compensation
$ 180 000 - $ 220 000 + equity + comprehensive benefits package
Standard company text repeated across Fal's postings is omitted here.