Product Marketer, Developer Platform
Own go-to-market strategy for fal's developer platform, engaging with developers and creators in the generative media space.
Posted by employer 1 day ago
First seen on Joblaze 2 hours ago
Last verified on the company career page 2 hours ago
Skills & Technologies
What you'll build
- Own positioning, messaging, and GTM for fal’s developer platform
- Lead launches for new models, features, APIs, and developer tools
- Grow awareness and adoption across developer and creator communities
- Turn new capabilities into compelling demos, tutorials, guides, workflows, and use cases
- Build relationships with developers, creators, startups, and ecosystem partners
Must have
- Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem
- Technical enough to use APIs, experiment with models, and work closely with engineers
- Exceptional product storytelling
Nice to have
- Strong instincts for social, content, demos, developer marketing, and community-led growth
- Deeply online and tuned into how developers and creators discover and share new AI products
- Comfortable creating things yourself, from writing a launch post to building a demo or publishing a technical guide
Requirements
- Visa
- Sponsorship available
Not disclosed in this posting: years of experience, work arrangement.
Benefits
Joblaze summary
In this role, the Product Marketer for fal's developer platform is responsible for shaping the go-to-market strategy, focusing on Model APIs, fal Agent, and fal CLI. The position requires a solid understanding of AI models and developer tools, along with strong storytelling skills to effectively communicate the platform's capabilities. This role is ideal for someone with a technical background who is comfortable engaging with developer communities and driving product adoption. The team emphasizes collaboration with Product and Engineering to ensure market insights inform product development.
Joblaze insights
- Listed today — first seen on Joblaze October 7, 2026. Last confirmed on Fal's careers page October 7, 2026.
- Salary band is above the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 69% of 88 comparable mid sales/marketing roles in United States that list AI/ML we track (median $125,250 across 42 companies). See AI/ML salary trends
- AI/ML appears in 12.5% of 1532 comparable mid sales/marketing roles in United States; Generative Media appears in 0.1% of 1532 comparable mid sales/marketing roles in United States.
Quick facts
- What's the salary range?
- Fal lists $160,000–$200,000 for this role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, APIs, Generative Media, developer tools.
- Does Fal sponsor work visas for this role?
- Yes — the posting indicates visa sponsorship is available for the right candidate.
- What seniority level is this role?
- Fal targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Product Marketer, Developer Platform role at Fal.
From the original posting
About this role:
We’re looking for a Product Marketer to own go-to-market for fal’s developer platform, from Model APIs for accessing 1,500+ generative media models, to fal Agent for AI-powered creation, fal CLI for building from the terminal, and the products we build next.
You’ll sit at the intersection of product, developers, creators, and community, turning what we ship into products people want to try, build with, and talk about.
Generative media is evolving incredibly fast. The winning developer platform won't just have the best models. It'll make them easy to discover, experiment with, and build into products.
You'll define how developers experience fal, tell the story of what they can build with it, and grow the community building on top of it.
What you’ll do
Own positioning, messaging, and GTM for fal’s developer platform, including Model APIs, fal Agent, and fal CLI
Lead launches for new models, features, APIs, and developer tools
Grow awareness and adoption across developer and creator communities through social, content, demos, partnerships, and community
Turn new capabilities into compelling demos, tutorials, guides, workflows, and use cases
Build a strong product voice across X, LinkedIn, YouTube, developer communities, and emerging channels
Partner with Creative Engineering to identify trends and rapidly ship demos showing what’s possible with fal
Develop customer and developer stories showcasing what people are building on fal
Partner closely with Product and Engineering, bringing market and community insights into roadmap and product decisions
Work with Growth on SEO/AEO, lifecycle, and product-led growth to turn discovery into active users
Build relationships with developers, creators, startups, and ecosystem partners and make fal a product people want to talk about
Qualifications/Nice-to-haves
Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem
Technical enough to use APIs, experiment with models, and work closely with engineers
Exceptional product storytelling. You can turn a new API, model, or feature into something people immediately want to try
Strong instincts for social, content, demos, developer marketing, and community-led growth
Deeply online and tuned into how developers and creators discover and share new AI products
Comfortable creating things yourself, from writing a launch post to building a demo or publishing a technical guide
Strong product instincts and curiosity about how developers actually use what we build
Bias toward shipping, experimentation, and measurable growth
What we offer at fal
Interesting and challenging work
A lot of learning and growth opportunities
Health, dental, and vision insurance (US)
Regular team events and offsites
Compensation
$160,000 - $200,000 + equity + comprehensive benefits package
Standard company text repeated across Fal's postings is omitted here.