What's the salary range?

Headway lists $105,400–$155,000 for this role.

How much experience is required?

At least 6 years of relevant experience for this Lifecycle Marketing Generalist, Patient Experience role.

What's the tech stack?

Joblaze extracted these technologies from the posting: Braze, Iterable.

What seniority level is this role?

Headway targets mid-level candidates for this position.

Lifecycle Marketing Generalist, Patient Experience at Headway

Joblaze summary

In this role, the Lifecycle Marketing Generalist at Headway will develop and manage communication strategies that guide patients through their mental health journey, utilizing various channels such as email and SMS. The position requires expertise in lifecycle marketing tools like Iterable or Braze, along with a strong analytical background to design and assess campaigns effectively. Ideal candidates will have over six years of hands-on experience in consumer health or wellness sectors, where understanding user trust is crucial. Headway, a Series D company, is focused on transforming mental healthcare access and is looking for someone comfortable navigating ambiguity to help achieve this mis

Joblaze insights

Listed 3 days ago — first seen on Joblaze October 15, 2026. Last confirmed on Headway's careers page October 17, 2026.
Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
Starts above 45% of 912 comparable mid sales/marketing roles we track (median $111,000 across 204 companies).
Braze appears in 0.2% of 3403 comparable mid sales/marketing roles; Iterable appears in 0.2% of 3403 comparable mid sales/marketing roles.

Quick facts

Is the Lifecycle Marketing Generalist, Patient Experience role remote?: Yes — Headway lists this as a fully remote position.
What's the salary range?: Headway lists $105,400–$155,000 for this role.
How much experience is required?: At least 6 years of relevant experience for this Lifecycle Marketing Generalist, Patient Experience role.
What's the tech stack?: Joblaze extracted these technologies from the posting: Braze, Iterable.
What seniority level is this role?: Headway targets mid-level candidates for this position.
Is this full-time or contract?: Full-time for this Lifecycle Marketing Generalist, Patient Experience role at Headway.

From the original posting

About This Role

Headway’s patient lifecycle function is a blank canvas. You will build the owned-channel relationship with every Headway patient from first contact through long-term care, using email, SMS, push, and in-app messaging to help people access and sustain mental health care.

You will build and run campaigns yourself, working cross-functionally with Product and Data to design and optimize the full patient journey. You will work directly with Engineering to instrument events and ship notification infrastructure, and with Data Science to bring model-driven personalization to lifecycle at scale.

You Will

Design and build triggered lifecycle journeys across email, SMS, push, and in-app — from welcome and activation through re-engagement and long-term retention.
Own segmentation end-to-end: pull audiences, validate event data, and QA campaign logic without a data ticket for every audience build.
Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion, not opens and clicks.
Build from a queue of campaign ideas and backlog
Partner with Product to align lifecycle programs to product milestones and patient-facing features.
Work with Engineering to instrument behavioral events and build the notification infrastructure that powers lifecycle.
Collaborate with Data Science to bring predictive signals — churn propensity, appointment readiness — into campaign triggers and personalization logic.
Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention.

Who You Are

6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app.
Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool.
Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal.
Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters.
Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket.
Active practitioner with AI tools — you use them in your work today, not just in conversation.
Comfortable in ambiguity: no playbook. You see that as the opportunity.

Compensation and Benefits

The expected base pay range for this position is $105,400 - $155,000 based on a variety of factors including qualifications, experience, and geographic location.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-home stipend
Therapy reimbursement
16-week parental leave for eligible employees
Carrot Fertility reimbursement and membership
13 paid holidays + company holiday break
Flexible PTO
EAP
Training and professional development

Standard company text repeated across Headway's postings is omitted here.