Lifecycle Marketing Lead

Job Title: Lifecycle Marketing Lead
Team: Marketing
Location: Onsite, Los Angeles, CA
Employment Type: Full-time, Salary, Exempt
Reports To: Senior Director of Marketing

Why Plug

• You’ll own a piece of the biggest automotive infrastructure opportunity.

• You’ll join an AI-native company. We’re rethinking how work gets done from the ground up.

• You’ll work directly with operators who have scaled multi-billion-dollar businesses in automotive, EV, and marketplaces.

The Role
Plug is hiring a Lifecycle Marketing Lead to shape how we communicate with customers at every stage of their relationship with Plug, from the moment they check their vehicle’s value through to close and beyond. Today, Sales, RevOps, BizOps, and Marketing split this work, with no single owner. This role is critical to the business’s growth.

This is a senior, hands-on role. You’ll set strategy, write copy, and run execution from day one, with real technical depth in marketing automation. This isn't a production role that receives prewritten briefs. You’ll take an open problem from idea to measured result. You’re welcome to bring in support when it serves the work, and you can build and lead a team as the function grows.

What You’ll Do

• Work with Product, BizOps, and Sales to understand the core issues across the funnel.

• Lead lifecycle strategy, copy, and execution for customer-facing email and SMS, replacing the current ad hoc process spread across multiple teams.

• Set up behavior-triggered flows to replace one-off sends decided manually.

• Work with RevOps on the technical build. How much you build directly versus specify is flexible. Setting up triggers is part of the role.

• Create the content plan and editorial calendar for customers, building trust and value over time.

• Turn content into nurture journeys and track how well they move customers through their lifecycle.

• Email and SMS are the first priority. Retargeting and on-site personalization (pop-ups, banners, personalized homepage content) are nice-to-have.

What Success Looks Like in the First Six Months

• Set a clear operating rhythm for lifecycle campaigns.

• Own a meaningful set of campaigns from strategy through results.

• Launch a stronger nurture or onboarding journey with a defined test-and-measure plan.

• Implement consistent briefs, segmentation rules, QA checks, and post-campaign reviews.

What You’ll Bring

• 6+ years in lifecycle or retention marketing, with experience setting strategy and running campaigns independently

• Hands-on experience with marketing automation platforms

• Strong copywriting skills, with comfort writing and refining messaging from start to finish

• Experience designing behavior-triggered, segmented campaigns

• Experience working across functions with Sales and RevOps

Not sure you should apply? We’d still like to hear from you. If you don’t meet every item in What You’ll Bring but you’re excited about this work, just apply.

Performance Metrics

• Funnel completion rate, measured by the reduction in drop-off between key moments in the customer journey

• Reactivation rate and time to conversion for nurtured leads who return within the three- to six-month window

• Email and SMS engagement health (open rate, click-through rate, list growth, and unsubscribe rate)

• Conversion influenced by lifecycle touchpoints

Compensation and Benefits
Annual salary: $145,000 to $180,000

This full-time position is in-person in Los Angeles. We will not provide relocation assistance to successful candidates. We do not offer sponsorship at this time.

Acknowledgments
Plug is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, pregnancy, age, marital status, military or veteran status, physical or mental disability, medical condition, genetic information, or any other characteristic protected by law. Plug will consider qualified applicants with arrest and conviction records in accordance with the Los Angeles Fair Chance Initiative for Hiring and the California Fair Chance Act.