Own and manage Plug's social media presence, creating content and engaging with the community in a senior role.
Posted by employer 1 week ago
First seen on Joblaze 3 days ago
Last verified on the company career page 1 day ago
What you'll build
Must have
Nice to have
Practical constraints
Requirements
Not disclosed in this posting: years of experience.
Benefits
Joblaze summary
The Sr. Social Media Manager at Plug is responsible for managing and executing the company's social media strategy, which includes creating and curating content for various platforms while also directing and shooting videos featuring the CEO. This role requires strong skills in content creation, editing, and community engagement, along with a creative mindset to develop compelling narratives. Ideal candidates will have senior-level experience in social media management and a proven ability to work independently. Plug, an automotive fintech startup, is focused on building a marketplace for electric vehicles and offers a collaborative environment led by experienced industry professionals.
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Quick facts
From the original posting
Job Title: Sr. Social Media Manager
Team: Marketing
Employment Type: Fulltime, Salary, Exempt
Reports To: Sr. Director Marketing Operations
You'll own a piece of the biggest infrastructure opportunity in automotive.
Plug is hiring a Sr. Social Media Manager to own our social presence end to end - across both Plug's brand channels and the personal founder voice of our CEO, Jimmy Douglas. These are two distinct voices with two distinct purposes, and part of this role is understanding how they differ and how they work together so each strengthens the other.
This is a senior, hands-on role. You'll be shooting, directing, editing, writing, and posting yourself from day one, with real room to build and lead a team as the function grows.
Own the full content calendar and strategy across both the Plug brand
Identify and develop recurring themes and narrative territories for our content, building on our existing brand framework and finding new ground within it
Create short-form video (Reels, TikTok), static posts, stories, and longer-form YouTube content such as day-in-the-life pieces
Write copy across all formats and platforms
Shoot and direct Jimmy regularly, in person, including on short notice for spontaneous content moments, in addition to planned brand content at Plug HQ
Edit content yourself end to end, with the option to hand rough cuts to an editor when that's the better use of time
Manage Instagram, TikTok, YouTube, X, and LinkedIn for the Plug brand
Proactively engage elsewhere online - in EV and auto industry conversations and relevant culture and trend moments - to raise Plug's visibility beyond our own channels
Senior-level social media experience, able to run point solo from concept through shoot, edit, and post, without needing a team around you to get started
Strong creative instincts and a natural, engaging writing voice
Comfort directing a confident, camera-savvy founder
Skill shooting and editing content on both mobile and camera
Experience managing online community engagement and interpreting social performance data
A plus, though not required: experience working directly with a founder, or at a marketplace company. Automotive experience is not required
Annual salary: P4 $120,000 - $140,000
Benefits & Perks:
Health, Vision, and Dental insurance
401(k) plan
Daily lunch stipend
Equity (based on role and performance)
Unlimited PTO
Fully stocked kitchen
Dog-friendly office
30-day remote work from anywhere policy
Ongoing opportunities for growth and development
Standard company text repeated across Plug's postings is omitted here.