Join Verkada as a Product Marketing Manager to lead product launches and drive market success in a dynamic, cross-functional environment.
Posted by employer 1 week ago
First seen on Joblaze 1 week ago
Last verified on the company career page 14 hours ago
Joblaze summary
In the role of Product Marketing Manager at Verkada, the individual will lead product launches and develop marketing strategies to ensure successful market penetration. Key skills include experience in B2B tech product marketing, strong cross-functional collaboration, and the ability to create compelling messaging based on market insights. This position is ideal for MBA graduates with 2-4 years of relevant experience, looking to engage deeply with product, sales, and marketing teams in a fast-paced environment.
Quick facts
- Is the MBA Full-Time Hire - Product Marketing role remote?
- No — this is an on-site role in San Mateo, CA United States.
- What's the salary range?
- Verkada lists $130,000–$185,000 for this role.
- How much experience is required?
- 2–4 years of relevant experience for this MBA Full-Time Hire - Product Marketing role.
- Where is the role based?
- Verkada is hiring for this position in San Mateo, CA United States.
- What seniority level is this role?
- Verkada targets junior candidates for this position.
- Is this full-time or contract?
- Full-time for this MBA Full-Time Hire - Product Marketing role at Verkada.
From the original posting
Who We Are
About the Role
As the Product Marketing Manager, you will be responsible for overseeing new launches and GTM initiatives and ensuring their success in the market. In addition to leading launches, you will be integral in creating the collateral needed to enable our Sales, Demand Generation, and Channel Marketing teams to win. This role is highly cross-functional and will bring together stakeholders across the Product, Engineering, Sales, and Marketing organizations to drive business results. This role will report into our Associate Director of Product Marketing.
We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week.
What You’ll Do
- Bring new products to market by taking the lead on launches - planning and creating/managing deliverables in order to maximize impact.
- Develop competitively differentiated messaging and positioning for a product based on user research, market insights, and product knowledge.
- Partner with Product Management counterparts to set a go-to-market plan, including target markets, bill of materials, and an activation strategy.
- Work closely with Creative, Demand Generation and Channel Marketing teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
- Partner with the Sales team to understand how your products and messaging are resonating with customers and develop sales collateral to improve win rates.
- Become a product subject matter expert, evangelist and cross-functional leader who unites Marketing, Sales, and Product teams to drive business results.
- Experience enabling and motivating sales teams to effectively position and sell products
What You Bring
- Must be graduating from an accredited MBA program in 2027
- 2-4 years of experience in product marketing in a B2B tech environment
- Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing
- Strong ability to write for various audiences, including technical content
- Ability to help drive creative and content efforts across the marketing organization
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Starting January 2027, Verkada will match a portion of an employee’s 401(k) contributions based on eligible earnings. Match vests on 2 year anniversary
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Additional Information
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Estimated Annual Pay Range
$130,000—$185,000 USD
Verkada Is An Equal Opportunity Employer
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