Own the positioning and messaging for multiple industries as a Product Marketing Manager at Verkada in San Mateo, CA.
Posted by employer 5 days ago
First seen on Joblaze 5 days ago
Last verified on the company career page 1 day ago
Joblaze summary
The Product Marketing Manager for Solutions at Verkada is responsible for developing industry-specific messaging and go-to-market strategies for a range of sectors. This role requires expertise in product marketing within B2B SaaS or IoT, emphasizing collaboration with cross-functional teams to enhance market presence and drive sales. Ideal candidates should have a strong background in positioning and messaging, along with excellent writing skills. Verkada's focus on integrated AI solutions positions this role at the forefront of a rapidly evolving technology landscape.
Quick facts
- Is the Product Marketing Manager, Solutions role remote?
- No — this is an on-site role in San Mateo, CA United States.
- What's the salary range?
- Verkada lists $130,000–$160,000 for this role.
- How much experience is required?
- At least 3 years of relevant experience for this Product Marketing Manager, Solutions role.
- Where is the role based?
- Verkada is hiring for this position in San Mateo, CA United States.
- What seniority level is this role?
- Verkada targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Product Marketing Manager, Solutions role at Verkada.
From the original posting
Who We Are
About the Role
As the Product Marketing Manager for Solutions, you will be owning the positioning and messaging for 5-7 industries and will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts. This role is highly cross-functional and will work closely with key stakeholders across the Product, Sales, and Marketing organizations.
You will be integral in developing the collateral needed to support GTM motions in these industries and develop new ways for teams across Verkada to reach and communicate with existing and prospective customers.
Please note that this role is on-site at HQ in San Mateo, CA.
What You’ll Do
- Develop industry positioning and competitively differentiated messaging based on customer research, industry insights, and product knowledge.
- Bring new products and features to market through an industry lens by taking the lead on content creation - planning, creating/managing deliverables and timelines in order to maximize impact
- Work closely with Brand, Creative, and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, tradeshow collateral, email nurture, etc).
- Partner with Channel and Sales Enablement teams to effectively position our products, leveraging internal tools and developing assets that help improve win rates.
- Become an industry subject matter expert, evangelist, and cross-functional leader who unites Marketing, Sales, and Enablement teams to drive business results.
What You Bring
- 3+ years of product marketing or related working experience in B2B SaaS or IoT
- Bachelor’s degree required
- MBA preferred or graduating from an accredited MBA program in 2027
- Ideal candidates have experience developing positioning and messaging across a portfolio of products
- Self-directed and able to operate independently in a fast-paced environment
- Exceptional writing skills with meticulous attention to detail and ability to write content for a variety of audiences
- Experience working cross-functionally with teams including Demand Generation, Sales, Creative, Enablement, and Product.
- Willingness to travel domestically for events and conferences
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Starting January 2027, Verkada will match a portion of an employee’s 401(k) contributions based on eligible earnings. Match vests on 2 year anniversary
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Additional Information
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Estimated Annual Pay Range
$130,000—$160,000 USD
Verkada Is An Equal Opportunity Employer
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