Paid & Digital

About the role

Devin’s self-serve product is growing fast, and we’re building the growth team behind it from day one. As our first Paid Social & Influencer Lead, you’ll own our first scaled acquisition channels, with real budget, a product developers love to talk about, and a direct line to leadership.

About Cognition

We are an applied AI lab building end-to-end software agents. We’re the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI, including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step. Our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, we’d love to hear from you.

Role mission

Devin has a self-serve product that anyone can sign up for, and paid social is one of the primary channels we want to scale.

You’ll decide how we spend across Meta, X, LinkedIn, Reddit, and YouTube, run the creative testing that finds what works, and build a content pipeline for great creative. Developers are a tough, skeptical audience, and great creative wins them over. You’ll work closely with our in-house creative team to find the angles that actually land.

You own the numbers: signups and paid conversions from your channels, including planning and expanding a substantial acquisition budget.

What you’ll accomplish

• Own paid social: Budget, targeting, bidding, and creative across every platform, measured on cost per signup and payback period.

• Run a creative testing loop: Partner with the content and creative teams on a weekly cadence of new ads, and find the angles that work.

• Build the content pipeline: Create great ads with our creative team, external influencers, UGC, and more.

• Keep the tracking honest: Make sure attribution and conversion tracking are right, so decisions are made on real numbers.

• Report weekly: Share clear numbers on what we spent, what we got, and what we’re changing.
  

In your first 30 days, you might

• Audit and rebuild our attribution and conversion tracking

• Launch a weekly creative testing cadence across our core platforms

• Acquire thousands of new users

• Sign new designers and creative partners to scale our pipeline

• Identify which channels and angles deserve more budget
  

Exceptional candidates have demonstrated

• Scaling paid social: You’ve managed meaningful budget and can show what happened. Experience at a software company, consumer app, or D2C brand all counts.

• Numbers and taste: You’re great with data, and you also have a feel for what makes an ad work.

• Creative or UGC experience: You’ve run partnerships, or you have a clear point of view on how you’d start.

• Hunger: You want more budget and more ownership than you have today.

We care more about demonstrated capability than years of experience.

You don’t need a tech background. Some of the best performance marketers we know come from consumer, CPG, and beauty, and we’d love to hear from you.

What you’ll have

• A performance budget sized for a company growing this fast, that scales with results

• An in-house creative team and a product with a lot to show

• Devin and the latest AI tools to help automate reporting, analysis, and creative iteration

• A small team with direct access to leadership and very little process