Paid Search & SEM
Own paid search for Devin's self-serve funnel, optimizing for signups and revenue in a startup environment.
Posted by employer 1 day ago
First seen on Joblaze 49 minutes ago
Last verified on the company career page 49 minutes ago
Skills & Technologies
What you'll build
- Build the accounts properly
- Get tracking right
- Test landing pages
- Report what matters
- Connect the funnel
Must have
- You've run search at a software or consumer company
- Comfortable in ad platforms, GA4 and BigQuery
Nice to have
- Hands-on preference
- Care about what happens after the click
- Appetite for demand that's already there
AI in the day-to-day
Building AI that can reason on real-world tasks.
Not disclosed in this posting: compensation, seniority, years of experience, work arrangement, visa sponsorship.
Joblaze summary
In this role, the individual will manage the paid search strategy for Devin, focusing on optimizing Google and Bing campaigns to drive signups and revenue. Key skills include expertise in ad platforms, conversion tracking, and a hands-on approach to testing landing pages. This position is ideal for someone with a background in paid search at a software or consumer company, who values detailed analytics and conversion optimization. The team operates with minimal process, allowing for direct collaboration with engineers and a focus on capturing existing demand.
Joblaze insights
- Listed today — first seen on Joblaze November 12, 2026. Last confirmed on Cognition's careers page November 12, 2026.
- Google Ads appears in 0.6% of 5758 comparable sales/marketing roles in United States; Bing Ads appears in 0.1% of 5758 comparable sales/marketing roles in United States.
Quick facts
- What's the tech stack?
- Joblaze extracted these technologies from the posting: BigQuery, Bing Ads, GA4, Google Ads, Performance Max.
- Is this full-time or contract?
- Full-time for this Paid Search & SEM role at Cognition.
From the original posting
Role Mission
People search for "AI coding agent" and for Devin by name every day, and we capture only part of that demand. Paid search should be one of our most efficient channels. Today it is under-built.
You will own paid search for Devin's self-serve funnel end to end: Google and Bing, Performance Max, retargeting, and the landing pages and tracking that go with them. You will have budget, tools, and direct access to the engineers who build the pages.
What You'll Accomplish
Build the accounts properly: Keyword strategy, bidding, account structure and audiences, set up so every dollar is accounted for.
Get tracking right: Conversion tracking, including offline conversions, so we optimize toward signups and revenue rather than clicks.
Test landing pages: Work with the web team on pages that convert, and keep testing.
Report what matters: Weekly cost per signup, payback and incrementality that leadership can trust.
Connect the funnel: Work with SEO, lifecycle and the web team so the whole path converts, not just the ad.
Exceptional Candidates Have Demonstrated
Paid search depth: You've run search at a software or consumer company and enjoy the detail of it.
Analytical fluency: Comfortable in ad platforms, GA4 and BigQuery, and able to tell a real effect from noise.
Hands-on preference: You'd rather do the work than manage an agency.
Conversion thinking: You care about what happens after the click as much as the click.
Appetite for demand that's already there: You like a channel where the job is capturing intent well.
We care more about demonstrated capability than years of experience.
Resources & Environment
Budget and a product people are already searching for
Direct access to the web and growth engineering teams
A small team with very little process
Standard company text repeated across Cognition's postings is omitted here.