Is the Performance Marketing Analyst role remote?

No — this is an on-site role in Cambridge, MA.

How much experience is required?

At least 3 years of relevant experience for this Performance Marketing Analyst role.

Where is the role based?

Watershed Informatics is hiring for this position in Cambridge, MA.

What's the tech stack?

Joblaze extracted these technologies from the posting: Google Ads, Google Analytics, Salesforce, Webflow.

What seniority level is this role?

Watershed Informatics targets mid-level candidates for this position.

Is this full-time or contract?

Full-time for this Performance Marketing Analyst role at Watershed Informatics.

Performance Marketing Analyst at Watershed Informatics

Joblaze summary

The Performance Marketing Analyst at Watershed Informatics is responsible for managing and analyzing digital marketing data to inform business growth strategies. This role requires expertise in tools like Salesforce, Google Ads, and Google Analytics, along with a strong analytical mindset to ensure data accuracy and actionable insights. Ideal candidates will have over three years of experience in digital marketing analytics and a background in marketing or data science. Watershed's growth stage and commitment to innovation in biocomputing make this an exciting opportunity for data-driven professionals.

Joblaze insights

Listed 9 days ago on Joblaze — tracked directly from Watershed Informatics's career page.
Watershed Informatics has 7 other open roles including Customer Success Engineer, Bioinformatics, Infrastructure Engineer, Software Engineer, UI.
1198 active Salesforce roles on Joblaze right now.
51 active Google Ads roles on Joblaze right now.
25 active Google Analytics roles on Joblaze right now.
Typical Salesforce salary we track runs $93,074–$165,000 (median $128,000, across 629 roles). See Salesforce salary trends

Quick facts

Is the Performance Marketing Analyst role remote?: No — this is an on-site role in Cambridge, MA.
How much experience is required?: At least 3 years of relevant experience for this Performance Marketing Analyst role.
Where is the role based?: Watershed Informatics is hiring for this position in Cambridge, MA.
What's the tech stack?: Joblaze extracted these technologies from the posting: Google Ads, Google Analytics, Salesforce, Webflow.
What seniority level is this role?: Watershed Informatics targets mid-level candidates for this position.
Is this full-time or contract?: Full-time for this Performance Marketing Analyst role at Watershed Informatics.

From the original posting

About Watershed

Our vision is to become the leading biocomputing platform. The future of biology is in big data analysis, and we are on a mission to accelerate digital drug discovery with the Watershed Bio platform. Watershed enables scientists to conduct all essential analysis — from lab data to plot — with a single software platform.

We have attracted some of the best bioinformatics, engineering, and commercial talent, and we are growing! Join a team that’s intellectually curious with a bias for action. Headquartered in Cambridge, Massachusetts, we are a team of people committed to empowering scientists to change lives — aiming to bring transformational change to a $40 billion industry.

About the Role

Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform. You will assess & combine data from Watershed’s digital channels (including: website visitor behavior, gated content downloads, and PPC advertising metrics). You will understand how this data translates to our sales pipeline, analyze how we can optimize marketing spend to drive business growth, and advise & empower leadership to make data-driven decisions.

The right person will have a strong background in building reports and analyzing digital marketing activity across many fields. You should be a stickler for accountability and accuracy — and pride yourself on delivering actionable insights.

Responsibilities

Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources.
Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership.
Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.

Required Qualifications

Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science
3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously.
Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.

Performance Marketing Analyst

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