Performance Marketing Lead (Paid Growth)
Lead paid growth initiatives across multiple platforms for Hercules, focusing on data-driven strategies and creative experimentation.
Posted by employer 6 months ago
First seen on Joblaze 1 week ago
Last verified on the company career page 13 hours ago
AI in the day-to-day
AI-leveraged: scale ad creation + iteration with AI tools like HeyGen.
Not disclosed in this posting: years of experience, visa sponsorship.
Benefits
Joblaze summary
The Performance Marketing Lead at Hercules is responsible for managing paid growth initiatives across multiple platforms, including Google and Meta, while developing and executing channel strategies and campaign architectures. This role requires a strong foundation in data analysis, creativity in ad development, and proficiency with AI tools to enhance ad performance. Ideal candidates will have experience in SaaS or software marketing and a performance-driven mindset. Hercules emphasizes a culture of urgency and excellence, making it suitable for those who thrive in fast-paced environments.
Joblaze insights
- Listed 10 days ago on Joblaze — tracked directly from Hercules's career page.
- Hercules has 23 other open roles including Content & Social Lead, AI Context & Harness Product Manager, Customer Operations Lead.
- 1705 active AI roles on Joblaze right now.
- 70 active LinkedIn roles on Joblaze right now.
- 56 active Meta roles on Joblaze right now.
- Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
- Pays more than 15% of the 705 salaried AI roles we track (median $159,800). See AI salary trends
Quick facts
- Is the Performance Marketing Lead (Paid Growth) role remote?
- It's hybrid — Hercules expects some on-site time in Remote - North America.
- What's the salary range?
- Hercules lists $100,000–$250,000 for this role.
- Where is the role based?
- Hercules is hiring for this position in Remote - North America.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI, Google, LinkedIn, Meta, Reddit, TikTok.
- What seniority level is this role?
- Hercules targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Performance Marketing Lead (Paid Growth) role at Hercules.
From the original posting
What we’re looking for
Own paid growth end-to-end across Google (Search/YouTube), Meta (Instagram / Facebook), TikTok, Reddit, X, LinkedIn, and more
Who you are
Performance-first + accountable: CAC + payback.
Extremely data-driven: funnels → cohorts → payback
Experimentation-obsessed: rapid, structured testing across creative/audience/offer/LPs.
Creative: strong angles
AI-leveraged: scale ad creation + iteration with AI tools like HeyGen,
Experienced in SaaS/software
What you’ll do
Own channel strategy + budgets across the platforms above.
Build campaign architecture (targeting, bidding, pacing, landing pages).
Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video).
Own measurement + tracking from click → paid user; improve attribution quality.
Automate ops/reporting/analysis to move faster with less manual work.
What are Hercules’ operating principles?
Hercules’ operating principles guide how we make decisions every day. We take them very seriously. Most of them are specifically choices that we as a company unique prioritize and so can be learned on the job. However, we do specifically filter for these principles our hiring process:
We move with urgency. We ship fast, iterate, and correct mistakes quickly. Our bias for action speeds our learning and delights our customers.
We strive for excellence. Doing things well is in our DNA. We have good taste. We get the details right. Our outputs are exceptionally simple and self-serve. We’re proud of our work.
We are hungry. We are willing to work hard and break through walls to achieve the outcomes we want. We are willing to operate at any level to get things done. We are politely relentless.
Is this a full-time role or contractor?
We are open to either.
Is Hercules in-office or remote?
For full-time: we would prefer in-office in San Francisco but are open to remote in US timezones.
For contractors: remote in US time-zones
What are Hercules’ benefits for full-time employees?
Healthcare, vision, and dental
User whatever AI tools you’d like (you have an unlimited AI budget)
Take what you need vacation policy
Daily lunches, dinners and snacks in the office
We guarantee you will do the best work of your career here
What’s the compensation?
$100k-$250k (+ equity for full-time)