Performance Marketing Manager , Global
Own the performance marketing program at Coinbase, managing significant ad spend to drive user acquisition and efficiency.
Skills & Technologies
AI in the day-to-day
Coinbase is piloting an AI tool for initial screening interviews and an AI interview intelligence platform for summarizing notes.
Requirements
- Experience
- 5+ years
Benefits
Joblaze summary
In the role of Performance Marketing Manager at Coinbase, the individual will oversee the global performance marketing strategy, managing substantial ad budgets across various paid channels to drive user acquisition. Key skills include expertise in paid search, social media, and mobile user acquisition, along with a strong analytical mindset and proficiency in BI tools. This position is ideal for a seasoned marketer with a background in B2C, particularly in fintech or crypto, who thrives in a fast-paced, data-driven environment. The role emphasizes collaboration across teams and the use of innovative tools to enhance marketing efficiency.
Joblaze insights
- Listed today on Joblaze — tracked directly from Coinbase's career page.
- Coinbase has 89 other open roles including Senior Software Engineer Infra - Compute Platform, Senior Machine Learning Engineer, CX Intelligence , Senior Product Manager, CX & AI Tooling.
- 199 active Tableau roles on Joblaze right now.
- 163 active Looker roles on Joblaze right now.
- 34 active Hex roles on Joblaze right now.
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$145,000).
Quick facts
- Is the Performance Marketing Manager , Global role remote?
- It's hybrid — Coinbase expects some on-site time in Remote - USA.
- What's the salary range?
- Coinbase lists $140,080–$200,900 for this role.
- How much experience is required?
- At least 5 years of relevant experience for this Performance Marketing Manager , Global role.
- Where is the role based?
- Coinbase is hiring for this position in Remote - USA.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Retool, Zapier, Tableau, Meta, Superset, n8n.
- What seniority level is this role?
- Coinbase targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Performance Marketing Manager , Global role at Coinbase.
From the original posting
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
Our Growth Marketing team scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally. In this role, you'll be the owner of our performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels to drive new user acquisition at or above ROI targets.
What you'll do:
- Own end-to-end strategy and execution across global paid performance channels (including Google Ads, paid social (Meta, TikTok), and mobile UA) to hit aggressive new user acquisition and efficiency targets.
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences; translate results into scaled playbooks for global markets.
- Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
- Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
- Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.
Required skills and experience:
- A minimum of 5+ years of hands-on performance marketing experience, with deep expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment
- Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
- Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted campaigns
- Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
- Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing
- B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
- Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
- Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality
- Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Position ID: P75896
#LI-Remote
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 4 applications per 30-day period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
- AI Disclosure: Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate. Coinbase will not use AI to make decisions impacting employment.