Principal Growth Marketing Manager

Available Locations

• Austin, US
• New York, US
• San Francisco, US

About the Role

As a Principal Growth Marketing Manager on the Product Led Growth team, you set the growth strategy for a major set of audiences and product areas. You decide where Cloudflare should invest to win customers, how product-led and sales-assisted motions connect, and how marketing adapts as people increasingly discover and evaluate tools through AI.

You still build. You write the theses, the messaging standards, the journey architecture, and the measurement model yourself. You also raise the capability of the growth marketers around you. Product leaders bring you in early to hear what they want amplified, and you give them a clear, evidence-based read on which messages are landing and which are not.

Responsibilities

• Set PLG growth strategy. Develop audience-centered growth theses that connect market insight, product usage, and business goals.
• Lead product partnership. Work with senior product and engineering leaders to understand what they want amplified, and give them a clear read on which messages are landing and which are not.
• Remove adoption friction. Diagnose signup-to-adoption funnels across products, prioritize the largest sources of friction, and drive cross-functional fixes to completion.
• Build instrumentation and data pipelines. Design event instrumentation, data models, and pipelines that support growth goals: funnel and cohort reporting, attribution, and audience segmentation. Work with data and engineering teams to keep the data trustworthy.
• Lead AI-era discovery. Set the strategy for how Cloudflare is discovered and adopted through AI assistants, docs, and free tools, and define how success is measured.
• Set the messaging bar. Define messaging frameworks and copy standards for growth programs, and personally write or edit high-stakes launch and campaign copy.
• Drive measurement and investment. Establish the metrics model, experiment program, and attribution approach.
• Represent growth. Present results and recommendations to senior leadership and partner organizations.

What Success Looks Like

• A clear growth strategy for your area that is measurably moving activation and retention.
• Friction fixes shipped with Product and Engineering that show improvements in onboarding metrics.
• Product teams routinely ask for your read on which messages are landing.
• Growth reporting runs on instrumentation and pipelines that teams trust.
• Senior and mid-level marketers growing in scope and quality under your guidance.

Desirable Skills, Knowledge, and Experience

At Cloudflare, we know that great candidates come from diverse backgrounds with non-linear paths. You don’t need to tick every single box to be right for this role. If you are excited about building a better Internet and ready to make an impact, please apply.

• 8+ years in growth, lifecycle, performance, or product marketing, including leading multi-channel programs at scale.
• A track record of growth strategies that changed adoption or revenue outcomes, not only campaign activity.
• Advanced data fluency: you design experiments and metrics frameworks, challenge weak attribution, are fluent in SQL, and have built or specified event instrumentation and data pipelines.
• Understanding of how different types of customers evaluate and adopt complex products.
• Strong hands-on craft: you still write copy, build journeys, and can tell when work is not good enough.
• Executive communication: you can frame a complex program for leadership in a few clear points.
• Proven ability to influence across Product, Engineering, GTM, and Marketing without direct authority.
  

  Nice to Have

• Prior success marketing infrastructure, security, or other technical products to technical buyers
• Demonstrated ability to build or scale a product-led growth or lifecycle function from an early stage
• Passion for mentoring junior team members

• For Bay Area based hires: Estimated annual salary of $195,000 - $245,000
• For NYC based hires: Estimated annual salary of $180,000 - $230,000