Principal Growth Marketing Manager - SEO/GEO
Lead Datadog's content-led SEO/GEO strategy to drive organic growth and measurable traffic impact.
Posted by employer 18 hours ago
First seen on Joblaze 7 hours ago
Last verified on the company career page 7 hours ago
Skills & Technologies
What you'll build
- Own Datadog’s content-led SEO/GEO strategy
- Lead, coach, and develop a high-performing team
- Identify and prioritize high-impact content opportunities
- Map and optimize Datadog’s presence across LLM-ingested content
- Design and execute a comprehensive off-page strategy
Must have
- 10+ years of SEO/Growth Marketing experience
- Proven track record of growing qualified organic traffic
- Highly analytical and comfortable working in large datasets
- Hands-on experience using enterprise SEO tools
Nice to have
- Strong understanding of how traditional search is evolving
- Experience marketing to developers, DevOps engineers, IT operations, or security practitioners
AI in the day-to-day
You will drive discovery across traditional search engines and emerging AI/LLM platforms.
Requirements
- Experience
- 10+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
In this role, the Principal Growth Marketing Manager for SEO/GEO at Datadog is responsible for shaping and executing the company's content-driven SEO strategy to enhance organic traffic and pipeline growth. The position requires a strong background in SEO and growth marketing, with a focus on content ecosystems and audience intent, alongside proficiency in enterprise SEO tools. This senior individual contributor role is ideal for someone with over a decade of experience in B2B tech environments, particularly those familiar with marketing to developers and IT professionals. Datadog emphasizes collaboration and creativity within its hybrid workplace culture.
Joblaze insights
- Listed today — first seen on Joblaze September 26, 2026. Last confirmed on Datadog's careers page September 26, 2026.
- Salary band is in line with the typical range for Sales/Marketing roles (median ~$140,000).
- Starts above 52% of 21 comparable principal sales/marketing roles in United States we track (median $141,520 across 12 companies).
- SQL appears in 6.3% of 32 comparable principal sales/marketing roles in United States.
Quick facts
- Is the Principal Growth Marketing Manager - SEO/GEO role remote?
- It's hybrid — Datadog expects some on-site time in New York, New York, USA; San Francisco, California, USA.
- What's the salary range?
- Datadog lists $143,000–$190,000 for this role.
- How much experience is required?
- At least 10 years of relevant experience for this Principal Growth Marketing Manager - SEO/GEO role.
- Where is the role based?
- Datadog is hiring for this position in New York, New York, USA; San Francisco, California, USA.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Content Strategy, Digital PR, GEO, SEO, SQL, link acquisition.
- What seniority level is this role?
- Datadog targets principal-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Principal Growth Marketing Manager - SEO/GEO role at Datadog.
From the original posting
Datadog is seeking a strategic and data-driven Principal, Growth Marketing Manager – SEO/GEO to lead our organic growth through content and off-page strategy. This role is centered on defining what content we create, where it lives, and how it drives discovery across both traditional search engines and emerging AI/LLM platforms. You will partner closely with Website Experience, Product Marketing, and Engineering to identify and execute on content opportunities that drive measurable traffic and pipeline impact, while relying on Web Experience for technical SEO execution. This is a senior individual contributor role for someone who wakes up thinking about content ecosystems, audience intent, and how to win in organic discovery at scale.
What You’ll Do:
- Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
- Lead, coach, and develop a high-performing team
- Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
- Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
- Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
- Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
- Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
- Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog
Who You Are:
- 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
- Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
- Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
- Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
- Strong understanding and perspective of how traditional search is evolving
- Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred
Benefits & Growth:
- Generous and competitive benefits package
- New hire stock equity (RSUs) and employee stock purchase plan
- Continuous career development and pathing opportunities
- Employee-focused best in class onboarding
- Internal mentor and cross-departmental buddy program
- Friendly and inclusive workplace culture
#LI-Hybrid
Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.
About Datadog:
Standard company text repeated across Datadog's postings is omitted here.