Product Lead

About the Position

Bluefish is seeking an exceptional product management professional with the rare ability to own every aspect of the product lifecycle, from high-level strategy to detailed execution. The Product Lead’s role will span all levels—from defining broad product vision to developing detailed specs and implementation.

As both strategic driver and hands-on executor, you will be the driving force behind our product’s success, and responsible for aligning the product with customer needs to ensure we’re building the right solutions to solve their problems. You must be comfortable working independently and engaging directly with stakeholders across the organization, from leadership to engineering, seamlessly switching between collaborating on high-level strategy and tackling technical details with engineers. You will also be comfortable navigating an ambiguous and changing AI marketing landscape, understand customer needs, define a clear product vision, and drive on-time, quality execution.

The ideal candidate has experience in both startup and enterprise environments, is extremely customer-oriented, understands the technical and business sides of product management, and is motivated by the challenge of building a product from the ground up.

What You’ll Be Doing

• Own and execute a successful end-to-end product strategy with a clearly defined vision and roadmap that aligns with company goals and market needs.

• Spot trends, evaluate competitive landscapes, and translate insights into actionable strategies.

• Apply rigor to deeply understand customer needs and pain points. Identify and prioritize features that deliver maximum value to customers and differentiate Bluefish. Translate learnings and insights into actionable product opportunities, technical requirements, and product strategy.

• Manage the full product development lifecycle while collaborating with and driving clarity and alignment between leadership, engineering, design, and customer-facing teams.

• Write detailed product specs, user stories, and acceptance criteria to guide development.

• Define and monitor product success, evaluate ROI, and drive customer satisfaction by identifying opportunities and addressing blockers.

Qualifications

• 5+ years experience in a product management role or 7+ years other equivalent experience, with a mix of startup and enterprise environments preferred.

• Proven track record of successfully launching and scaling SaaS products, with experience in AI-driven or marketing technology platforms preferred.

• Strong technical acumen—comfortable working closely with engineers, reading code (preferred but not required), and understanding system architecture.

• Exceptional analytical skills with the ability to make data-driven decisions and interpret complex data.

• Excellent communication skills (including excellent written communications). Ability to drive clarity and inspire confidence in working teams, customers, and partners.

• Customer facing experience including managing roadmap expectations and conducting customer discovery.

• Startup-ready mentality—excited by the challenge of building from scratch and thriving in ambiguity.

• Deep empathy for users and a relentless focus on delivering customer value.

• Ability to zoom in and out: manage technical details while also seeing the big picture.

• High energy, self-starter attitude with a bias toward action.

About Bluefish:

Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences.

The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin. 

Why Bluefish & Our Values:

• Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI
• Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry
• Join an experienced high-performing team where you will have immediate ownership and impact
• Experience a true meritocracy with significant career growth upside as the business scales

Our Values:

• Demonstrated grit and resourcefulness—you find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
• Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
• Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
• Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
• Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
• Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.