Joblaze summary

The Product Manager for Acquisition at Figma focuses on enhancing user acquisition strategies and optimizing the onboarding experience for new users. This role requires a strong background in product management, particularly in driving growth initiatives and collaborating across teams to connect product features with user needs. Ideal candidates will have at least five years of experience and a deep understanding of user-centric design, especially in the context of AI-driven products. Figma's commitment to innovation and collaboration makes this position suitable for those eager to shape the future of design.

Joblaze insights

Listed about 3 months ago — first seen on Joblaze July 23, 2026. Last confirmed on Figma's careers page November 1, 2026.
Salary band is in line with the typical range for Product roles (median ~$184,000).
Starts above 34% of 243 comparable senior product roles in United States we track (median $180,000 across 84 companies).

Quick facts

Is the Product Manager, Acquisition role remote?: Yes — Figma lists this as a fully remote position.
What's the salary range?: Figma lists $169,000–$303,000 for this role.
How much experience is required?: At least 5 years of relevant experience for this Product Manager, Acquisition role.
What seniority level is this role?: Figma targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Product Manager, Acquisition role at Figma.

From the original posting

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We're looking for an experienced Product Manager to accelerate Figma's user acquisition and top-of-funnel growth. As part of the Growth organization, you'll own how new users discover, learn about, and decide to start using Figma - from our logged-out experiences to how we show up across emerging discovery channels.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you'll do at Figma:

Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite
Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma
Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences
Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration
Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products

5+ years of product management experience
Experience leading major product or growth initiatives across user-facing products
Demonstrated ability to connect team-level work to broader business and user value through metrics
Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions
Deep user empathy, with the ability to navigate and understand complex product spaces

While it's not required, it's a plus if you also have:

Demonstrated understanding of AI-powered product development trends and their implications for our industry
Track record of delivering impact through data-driven experimentation and strategic bets

Pay Transparency Disclosure

Annual Base Salary Range:

$169,000—$303,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Standard company text repeated across Figma's postings is omitted here.

Product Manager, Acquisition

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