Product Marketing Manager - Fleet Management and Equipment Monitoring
Join Motive as a Product Marketing Manager to drive product launches and enhance customer value in fleet management and equipment monitoring.
Posted by employer 1 week ago
First seen on Joblaze 1 week ago
Last verified on the company career page 1 day ago
AI in the day-to-day
Motive platform combines industry leading AI for visibility and control.
Requirements
- Experience
- 4+ years
Not disclosed in this posting: work arrangement, visa sponsorship.
Benefits
Joblaze summary
In the role of Product Marketing Manager for Fleet Management and Equipment Monitoring at Motive, the individual will focus on launching new features, conducting customer research, and developing marketing materials to enhance product visibility and sales effectiveness. Key skills include a strong background in B2B marketing, project management, and the ability to distill complex technical concepts into clear customer benefits. This position is ideal for someone with over four years of experience in tech or SaaS marketing, who thrives in fast-paced environments and enjoys cross-functional collaboration.
Joblaze insights
- Listed 7 days ago on Joblaze — tracked directly from Motive's career page.
- Motive has 149 other open roles including Installations Specialist, Manager, Business Operations & Strategy, Account Executive, SMB - MX.
- Salary band is below the typical range for Sales/Marketing roles (median ~$140,000).
Quick facts
- What's the salary range?
- Motive lists $98,000–$154,000 for this role.
- How much experience is required?
- At least 4 years of relevant experience for this Product Marketing Manager - Fleet Management and Equipment Monitoring role.
- What seniority level is this role?
- Motive targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Product Marketing Manager - Fleet Management and Equipment Monitoring role at Motive.
From the original posting
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
As the Product Marketing Manager for Fleet Management and Equipment Monitoring at Motive, you will help bring new features to market, build competitive insights, and equip Sales with tools that clearly communicate Motive's value in tracking, utilization, and operational efficiency. This role works closely with product management, sales, enablement, creative, and other cross-functional partners to drive awareness, adoption, and customer value.
What You’ll Do:
- Support end-to-end product launches, including GTM planning, messaging updates, training materials, and ongoing readiness.
- Conduct customer research and track post-launch KPIs to understand feature performance, refine messaging, and identify opportunities for improvement.
- Develop safety marketing assets such as slides, one-pagers, demo flows, customer stories, and feature deep dives.
- Maintain competitive intelligence for key safety and telematics competitors, translating insights into clear guidance for Sales, Product, and leadership.
- Contribute to demo tours by building talk tracks, demos, and supporting materials that showcase Motive’s safety capabilities.
- Partner with Product Managers, Sales Enablement, and marketing teams to align on priorities, inform roadmap discussions, and ensure GTM execution is coordinated across teams.
What We’re Looking For:
- 4+ years of experience in product marketing or B2B marketing, preferably within tech or SaaS, with a strong ability to translate technical concepts into simple customer benefits.
- Excellent attention to detail, strong organization, and the ability to manage multiple projects with tight deadlines.
- Comfort working through ambiguity and creating structure in fast-moving environments.
- Strong project management skills, including cross-functional coordination and clear communication.
- Ability to conduct research, synthesize insights, and support competitive and market analysis.
- Clear, concise communicator with strong storytelling and presentation skills.
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.
The compensation range for this position will depend on where you reside. Motive uses three geographic zones to determine pay range. For this role, the compensation ranges are:
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.