Product Marketing Manager, Startup Segment
Define and execute the go-to-market strategy for Stripe's startup customers, driving awareness and product adoption.
Posted by employer 1 month ago
First seen on Joblaze 1 month ago
Last verified on the company career page 31 minutes ago
Requirements
- Experience
- 7+ years
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Joblaze summary
In the role of Product Marketing Manager for the startup segment at Stripe, the individual will focus on defining and executing the go-to-market strategy tailored for startup customers. This position requires a strong command of customer insights and data to craft effective messaging, develop campaign content, and create sales enablement tools. Ideal candidates will have over seven years of marketing or product experience, particularly in environments that demand cross-functional collaboration. The role is pivotal in driving awareness and adoption of Stripe's products within the startup ecosystem.
Joblaze insights
- Listed about a month ago on Joblaze — tracked directly from Stripe's career page.
- Stripe has 693 other open roles including Account Executive, Product - Managed Payments, Account Executive, Product Sales (AI), Head of Private Equity and Advisory Partnerships.
Quick facts
- How much experience is required?
- At least 7 years of relevant experience for this Product Marketing Manager, Startup Segment role.
- What seniority level is this role?
- Stripe targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Product Marketing Manager, Startup Segment role at Stripe.
From the original posting
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s strategy and lead go-to-market efforts for our suite of products. Product Marketing is a highly cross-functional function at Stripe, partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns. Unlike many other product marketing teams, our team works across the entire product lifecycle, from helping shape products to driving launches and commercialization to growing product adoption after launch.
The Segment and Industry Product Marketing team drives growth across our priority customer segments and top industries. In this role, you will develop Stripe’s go-to-market strategy for the startup customer segment. You will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across Sales, Demand Generation, Field Marketing, and Communications to drive awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.
What you’ll do
As Startup Segment Product Marketing Manager, you will define the go-to-market strategy for Stripe’s startup customers. You will use customer insights and data to develop positioning, create campaign content and sales enablement assets, and partner with cross-functional teams to drive awareness, demand, and product adoption.
Responsibilities
- Develop messaging and positioning for Stripe’s startup customer segment
- Create campaign-level content, user stories, and sales enablement assets
- Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers
- Drive awareness, demand, and product adoption among startup customers and prospects
- Enable Sales teams to articulate the value of Stripe’s products and competitive solutions
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of marketing or product experience
- Excellent verbal and written communication skills, including experience translating technical features into benefits for technical audiences
- Experience using data and customer insights to identify opportunities and drive results
- Experience managing complex, interdependent, cross-functional projects
- Ability to learn technical concepts and explain them clearly to nontechnical audiences
Preferred qualifications
- Experience working with or marketing to startup or venture communities