Senior Channel Field Marketing, South Central

What You’ll Do

We are seeking a Senior Channel Field Marketing Manager to own co-marketing strategy and execution with Horizon3's channel partners in the South Central region. You will drive partner-sourced and partner-influenced pipeline through high-signal field programs, working alongside Horizon3's Partner Business Managers to build account coverage, accelerate deals in market, and hold every program to a CPO and ROI threshold.

You will be the senior marketing partner to Horizon3's VAR, reseller, alliance, and distribution partners in the region, and to the Partner Business Managers who cover them. You own the co-marketing motion end to end: which partners get investment, joint program design, MDF management, execution, follow-up, and pipeline attribution.

Channel is a critical growth lever for Horizon3, and partner-driven pipeline needs an owner who understands both the field motion and the partner ecosystem. If you have spent your career running co-marketing programs with one eye on the partner relationship and the other on pipeline ROI, this role was built for you.

This role will be responsible for…..

Channel Co-Marketing Strategy and Planning

• Own the South Central channel field marketing strategy, covering the region's partners and partner events, and a co-marketing portfolio built to generate net-new partner-sourced pipeline and accelerate partner-influenced deals already in motion.

• Decide where co-marketing investment goes. Prioritize partners and programs by pipeline opportunity, not by who asks for budget.

• Own the channel marketing calendar, aligned to partner priorities, regional sales plays, and company campaign themes, so partner programs ladder up to integrated demand gen motions.

• Define and enforce pipeline ROI standards as the gate for all channel field investment. Every program needs a pipeline hypothesis going in and a pipeline outcome coming out.

Partner Programs and MDF

• Design and execute joint field programs with VARs, resellers, alliance partners, and distributors: co-hosted events, partner-led roundtables, joint conference activations, roadshows, and CISO-focused experiences.

• Own MDF end to end: allocation strategy, partner alignment, execution oversight, budget tracking, and attribution reporting. MDF is an investment with an expected return, not a partner benefit to be dispersed.

• Build repeatable co-marketing playbooks that scale across partners without rebuilding each program from scratch.

• Coordinate SDR, Partner Business Manager, and partner seller follow-up for every program, with defined SLAs.

Partner and Sales Alignment

• Serve as the senior marketing counterpart to the region's Partner Business Managers and partner marketing contacts, and run joint planning and business reviews with priority partners.

• Work with regional field marketers so partner programs and direct programs cover the same accounts without colliding.

• Partner with partner marketing and product marketing on joint messaging and proof points.

Pipeline Accountability and Reporting

• Own partner-sourced and partner-influenced pipeline reporting: meetings booked, pipeline created, stage progression, and ROI by partner and by program.

• Partner with marketing operations to keep partner attribution clean in Salesforce.

• Report to field marketing and channel leadership on a regular cadence, with clear recommendations on which partners and programs to scale and which to cut.

• Mentor Channel Field Marketing Managers and Specialists. This role has no direct reports.

What You’ll Bring

• 6+ years of B2B channel or field marketing experience, with ownership of partner co-marketing programs and measurable pipeline contribution.

• Proven track record building and executing co-marketing programs with VARs, resellers, alliance partners, or distributors, with the pipeline data to back it up.

• Experience owning MDF budgets, including allocation decisions, partner alignment, and ROI reporting.

• Strong understanding of the B2B technology channel ecosystem: how partners sell, what motivates them, and how to design programs that drive joint pipeline rather than just partner satisfaction.

• Financial fluency: comfortable building CPO and ROI cases and recommending investment trade-offs to leadership.

• Proficiency with Salesforce for pipeline tracking, partner attribution, and co-marketing performance reporting.

• Strong cross-functional collaboration skills across Partner Business Managers, channel sales, direct field marketing, demand gen, digital, ABM, and product marketing.

• Highly organized, able to manage multiple partner relationships, programs, and timelines at once without losing accountability or momentum.

What Sets You Apart?

• Experience in cybersecurity, DevSecOps, or adjacent B2B security markets.

• Familiarity with Federal or Public Sector channel marketing, including distribution ecosystems like Carahsoft and compliance frameworks such as FedRAMP and CMMC.

• Familiarity with intent data and ABM tools such as ZoomInfo or Reachdesk in support of partner-led account coverage.

• Familiarity with Pardot, Marketo, or HubSpot for co-marketing campaign setup and attribution.

Travel Required

This role requires applicants to be based in the South Central region of the United States and willing to travel up to 40%.

Perks of Horizon3

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.

• Base salary range: $145,000 - $185,000 annually. The exact salary will be determined based on the selected candidate’s location, qualifications, experience, and relevant skills.