Lead marketing efforts for Verkada's Enterprise business line, driving demand generation and pipeline growth.
Posted by employer 2 months ago
First seen on Joblaze 2 months ago
Last verified on the company career page 3 days ago
Joblaze summary
The Senior Field Marketing Manager at Verkada plays a pivotal role in driving marketing strategies for the Enterprise segment, focusing on pipeline development through targeted campaigns and events. This position requires a strong background in B2B marketing, particularly within the enterprise space, along with skills in executing complex marketing initiatives and collaborating with sales teams. Ideal candidates will have significant experience in demand generation and a proven ability to engage with strategic partners. Verkada's rapid growth and innovative approach to physical security make this role crucial for shaping the company's market presence.
Quick facts
- Is the Senior Field Marketing Manager, Enterprise role remote?
- It's hybrid — Verkada expects some on-site time in Phoenix, AZ United States.
- What's the salary range?
- Verkada lists $140,000–$180,000 for this role.
- How much experience is required?
- 7–12 years of relevant experience for this Senior Field Marketing Manager, Enterprise role.
- Where is the role based?
- Verkada is hiring for this position in Phoenix, AZ United States.
- What seniority level is this role?
- Verkada targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Field Marketing Manager, Enterprise role at Verkada.
From the original posting
Who We Are
About the Role
As a Verkada Field Marketing Manager you are the "CMO" for our Enterprise business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Enterprise sales segment and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Enterprise business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from the largest companies on the planet.
We are open to location for this role.
What You'll Do
- You are the main counterpart to sales leadership and "CMO" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets
- Execute best-in-class regional and local campaigns, both direct and with partners. Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals
- Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
- Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
- Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
- Work with top channel partners to develop their overall marketing and customer engagement approach
- Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Global segment
What You Bring
- 7-12 years of B2B marketing experience with 3+ years experience in the Enterprise Marketing
- Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
- Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
- Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition
- Proven ability to act as an advisor and peer with sales leadership
- Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
- Proven track record executing creative or out-of-the-box event and demand generation programs
- Willingness to travel 30-40% of the time (1-2 days a week on average)
- Inbox 0 mentality
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Additional Information
- You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.
Estimated Annual Pay Range
$140,000—$180,000 USD
Verkada Is An Equal Opportunity Employer
Standard company text repeated across Verkada's postings is omitted here.