Senior Manager, Global Creator Programs
Own the execution of Twitch's global creator activation program, driving creator retention and success through community-driven initiatives.
Posted by employer 1 day ago
First seen on Joblaze 1 day ago
Last verified on the company career page 1 day ago
What you'll build
- Own the operational strategy and execution of the scaled retention program
- Work closely with a team of contract-based regional community leads
- Design and run rolling cohort programs
- Develop and execute regional go-to-market plans
- Define, track, and report program success metrics
Must have
- 6+ years in program management, community operations, or creator/influencer ecosystem roles
- A track record of building and scaling programs from early stage to thousands of participants
- Experience working across distributed teams
- Strong operational skills
- Excellent written and verbal communication
Nice to have
- A Twitch enthusiast
- Experience running cohort-based programs
- Familiarity with community platform architecture
- Fluency with data and PM tooling
- Multilingual or cross-market experience
AI in the day-to-day
A data-driven mindset, with comfort using AI and automation tools to improve program efficiency.
Requirements
- Experience
- 6+ years
Not disclosed in this posting: visa sponsorship.
Benefits
Joblaze summary
The Senior Manager of Global Creator Programs at Twitch is responsible for overseeing the execution of a comprehensive creator activation program aimed at recruiting and retaining creators through community-focused initiatives. This role requires strong operational skills and experience in program management, particularly in scaling programs to accommodate thousands of participants while collaborating with various teams across the organization. Ideal candidates will have a background in community operations or the creator ecosystem, along with a data-driven approach to program development and performance tracking.
Joblaze insights
- Listed yesterday — first seen on Joblaze November 5, 2026. Last confirmed on Twitch's careers page November 5, 2026.
- This exact title is also open at 2 other locations at Twitch: Seattle, WA, United States, San Francisco, CA, United States.
- Salary band is below the typical range for Management roles (median ~$170,000).
- Starts above 24% of 575 comparable senior management roles in United States we track (median $151,000 across 142 companies).
Quick facts
- Is the Senior Manager, Global Creator Programs role remote?
- It's hybrid — Twitch expects some on-site time in New York City, New York, United States.
- What's the salary range?
- Twitch lists $127,200–$185,000 for this role.
- How much experience is required?
- At least 6 years of relevant experience for this Senior Manager, Global Creator Programs role.
- Where is the role based?
- Twitch is hiring for this position in New York City, New York, United States.
- What seniority level is this role?
- Twitch targets senior candidates for this position.
- Is this full-time or contract?
- Full-time for this Senior Manager, Global Creator Programs role at Twitch.
From the original posting
About the Team
The Global Partnerships team lies at the heart of Twitch. Our team is dedicated to serving streamers in our Twitch Partner Program from around the world. Our partner managers are custodians of meaningful and enduring relationships with our Partners. Our operations managers lead the execution and efficiency of critical processes used to support the Partner experience. Our program managers design and implement initiatives that acknowledge and enable Partner success. Collectively, we shape and evolve the Partner Program with meticulous care. Every decision is guided by the diverse needs of our streamers, who are the essence of Twitch's success.
About the Role
The Sr. Global Creator Programs Manager owns the end-to-end execution of Twitch's global scaled creator activation program, a structured system that recruits, develops, and retains creators through community-driven programming and milestone-based progression. You'll build and operate the program's infrastructure, work with a distributed team of regional community leads, and drive creators toward meaningful retention milestones. Working cross-functionally with Partnerships, Product, Engineering, Business Development, and Marketing, you'll deliver against ambitious membership and retention targets, then report program performance to senior leadership.
You will report to the Sr. Manager of Global Creator Programs and you can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours.
You Will:
- Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming
- Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets
- Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours)
- Develop and execute regional go-to-market plans to drive program membership and creator activation
- Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators
- Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation (how long a creator takes to complete the program)
- Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data
You Have:
- 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent experience)
- A track record of building and scaling programs from early stage to thousands of participants
- Experience working across distributed teams, including contractors or vendor relationships across multiple regions
- Strong operational skills: you build systems, processes, and workflows that scale, and you partner effectively across Product, Engineering, Marketing, and Partnerships
- A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience
- Excellent written and verbal communication: you write effective narratives and present program strategy to Directors and VPs
Bonus Points
- A Twitch enthusiast: you bleed purple!
- Experience running cohort-based programs (accelerators, bootcamps, creator programs) and creator onboarding/retention
- Familiarity with community platform architecture (Discord, Slack), bots, and automation tools
- Fluency with data and PM tooling (Tableau, Mode, Salesforce, Airtable); multilingual or cross-market experience a plus
Perks
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
Job ID: TW9320
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Standard company text repeated across Twitch's postings is omitted here.