Senior Paid Social Specialist

About the role

We’re looking for a Senior Paid Social Specialist to run and improve a high-impact paid social program that helps turn awareness into pipeline for Attentive.

You’ll manage the day-to-day execution of an established LinkedIn program with meaningful investment behind it, while bringing a point of view on how to improve performance and where to test next. You’ll plan and execute tests across audiences, creative, formats, messaging, and funnel stages, then evaluate the results and apply what you learn to strengthen campaigns and business outcomes. You’ll also help test additional paid social channels and iterate on demand paths across platforms to identify where we can reach and convert the right audiences most effectively.

Your work will span the customer journey, from building awareness and amplifying thought leadership to generating demand and supporting pipeline. You’ll work closely with Demand Generation, Sales, Brand Social, Creative, Content, Product Marketing, Marketing Operations, Analytics, and our platform partners to execute campaigns, share insights, and improve how paid social supports our go-to-market goals.

This role is a strong fit for someone with a creative eye and a performance mindset. You’ll bring ideas for reaching the right audiences, use data to understand what’s working and why, and make clear recommendations about what to optimize, test, or change next.

This role is hybrid from NYC with an expectation to be in office from Tuesday-Thursday weekly.

What you’ll accomplish

Own and evolve our paid social strategy

• Own paid social strategy, execution, budget, testing, and performance, with LinkedIn as a core channel to start.
• Build strategies across the funnel that support brand, demand generation, pipeline, and revenue goals.
• Manage a meaningful media investment and continually evaluate where to scale, refine, or shift spend.
• Translate broader go-to-market priorities into creative paid social campaigns and programs.
• Stay close to new platform capabilities, formats, AI tools, and industry developments, bringing the most useful ideas into our program.
• Use AI thoughtfully to identify insights, surface creative and audience optimization opportunities, and streamline manual campaign and reporting tasks.
• Help shape how our paid social strategy evolves as our business and GTM priorities change.

Reach and engage audiences that matter

• Build and continually refine our audience strategy using first-party data, account-based audiences, retargeting, platform targeting, and other relevant approaches.
• Partner with Sales and Marketing Operations to keep audiences aligned with our ideal customer profile and current go-to-market priorities.
• Analyze platform insights, CRM data, and campaign performance to evaluate whether we’re reaching the right audiences, identify gaps in targeting, and optimize our approach to improve audience quality and reach.
• Develop thoughtful targeting, suppression, and exclusion strategies that help our media investment work harder.
• Build an ongoing feedback loop with Sales around target accounts, lead quality, and changing priorities.
• Test new audience approaches and apply what you learn across the broader program.

Bring great campaigns and creative to market

• Partner with Creative, Content, Product Marketing, and Organic Social to bring campaigns and new ideas to life.
• Build and maintain a steady pipeline of new and refreshed paid social creative.
• Create a structured testing roadmap across messaging, formats, offers, calls to action, creative, and audiences.
• Experiment with formats including video, thought leader ads, document ads, carousel ads, Lead Gen Forms, Sponsored Messaging, and emerging platform capabilities.
• Monitor creative performance and fatigue, then use those insights to guide what we develop next.
• Explore AI and emerging tools that can expand creative experimentation and improve how the team works.
• Share campaign and creative learnings that can help the broader marketing organization make better decisions.

Turn performance into business impact

• Own the ongoing health of our paid social program, including budget allocation, audience saturation, creative performance, and campaign structure.
• Set clear hypotheses and success criteria for tests so each experiment gives us something useful to apply next.
• Dig into performance to understand not just what happened, but why—and what we can do with that insight.
• Partner with Analytics and Marketing Operations to connect paid social performance to pipeline quality, opportunity progression, and revenue.
• Look beyond platform metrics to understand how paid social contributes to broader business outcomes.
• Regularly share performance, insights, learnings, and recommendations with cross-functional partners.

What we’re looking for

• 4+ years of experience in paid social, digital marketing, or B2B performance marketing, with demonstrated ownership of campaigns and measurable business results.
• Deep hands-on experience with LinkedIn Campaign Manager; experience with additional paid social platforms is a plus.
• Experience managing paid media budgets and making investment decisions based on business outcomes.
• A strong understanding of B2B audience strategy, account-based marketing, retargeting, suppression, and full-funnel media.
• Strong analytical skills and the ability to connect media performance to pipeline and revenue.
• Experience building structured testing programs across audiences, creative, messaging, offers, and formats.
• Strong campaign management skills and close attention to detail.
• A creative and analytical mindset—you enjoy developing fresh ideas, digging into data, spotting patterns, and turning insights into better campaigns.
• Strong communication skills and enthusiasm for partnering across Sales, Creative, Content, Analytics, and Marketing Operations.
• Experience working with CRM and marketing automation data; Salesforce and HubSpot experience is preferred.
• Experience using AI tools to uncover insights, improve creative and campaign optimization, and reduce manual work, along with an interest in emerging technologies and how they can improve the way marketers work.

For US based applicants:

• The US base salary range for this full-time position is $108,000 - $135,000 annually + equity + benefits
• Our salary ranges are determined by role, level and location

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