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Senior Product Marketing Manager, Healthcare

Own and scale Cresta’s positioning and GTM strategy for the Healthcare industry as a Senior Product Marketing Manager.

Location
New York, United States
Compensation
$150k–$200k/yr
Level
senior
Type
full time · Hybrid

Posted by employer 1 day ago

First seen on Joblaze 3 hours ago

Last verified on the company career page 3 hours ago

Apply at Cresta → Save job Scanned from cresta.com

What you'll build

  • Develop and refine Cresta’s positioning and messaging for Healthcare
  • Establish Cresta as a thought leader in Healthcare
  • Develop and maintain deep buyer personas
  • Partner across product, sales, solutions, and marketing
  • Lead vertical launches and create sales enablement materials

Must have

  • At least 7 years of product marketing or solutions marketing experience
  • Deep domain knowledge of the Healthcare industry
  • Experience managing cross-functional or cross-team projects
  • Excellent communication skills
  • Excellent research skills

Nice to have

  • Experience in software categories related to contact centers
  • Operational experience in Healthcare patient access
  • Experience in hypergrowth scale-ups

AI in the day-to-day

We may use AI tools in our recruiting process, which require human review and oversight.

Requirements

Experience
7+ years
Education
Bachelor's degree

Not disclosed in this posting: visa sponsorship.

Benefits

Unlimited PTO Equity/Stock Options Remote Work Health Insurance Parental Leave

Joblaze summary

The Senior Product Marketing Manager for Healthcare at Cresta is responsible for developing and refining the company's messaging and go-to-market strategies tailored to the healthcare sector. This role requires a strong background in product marketing, particularly within healthcare, along with expertise in regulatory considerations that influence AI adoption. Ideal candidates will have at least seven years of relevant experience and a knack for cross-functional collaboration to drive revenue growth. Cresta's focus on AI-driven customer experiences positions this role at the forefront of industry innovation.

Joblaze insights

  • Listed today — first seen on Joblaze October 23, 2026. Last confirmed on Cresta's careers page October 23, 2026.
  • Salary band is in line with the typical range for Sales/Marketing roles (median ~$141,162).
  • Starts above 30% of 215 comparable senior sales/marketing roles in United States that list AI/ML we track (median $170,000 across 73 companies). See AI/ML salary trends
  • AI/ML appears in 18.3% of 1789 comparable senior sales/marketing roles in United States; Customer Experience appears in 0.1% of 1789 comparable senior sales/marketing roles in United States.

Quick facts

Is the Senior Product Marketing Manager, Healthcare role remote?
It's hybrid — Cresta expects some on-site time in New York, United States.
What's the salary range?
Cresta lists $150,000–$200,000 for this role.
How much experience is required?
At least 7 years of relevant experience for this Senior Product Marketing Manager, Healthcare role.
Where is the role based?
Cresta is hiring for this position in New York, United States.
What's the tech stack?
Joblaze extracted these technologies from the posting: AI/ML, Customer Experience, Healthcare.
What seniority level is this role?
Cresta targets senior candidates for this position.
Is this full-time or contract?
Full-time for this Senior Product Marketing Manager, Healthcare role at Cresta.

From the original posting

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

About the role:

We’re looking for an exceptional Senior Product Marketing Manager, Healthcare to own and scale Cresta’s positioning, messaging, and GTM strategy for the Healthcare industry. This role reports to the VP of Product Marketing and will play a critical role in shaping how Cresta positions, sells, and grows in one of our most strategic verticals.

Responsibilities:

  • You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Healthcare industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives at payers, providers, DSOs, and retail health organizations
  • You’ll help establish Cresta as a thought leader in Healthcare, shaping the market conversation around the future of AI-powered patient and member experience through strategic content, industry events, analyst engagement, and customer storytelling
  • You’ll develop and maintain deep buyer personas, advancing our internal understanding of Healthcare-specific pain points, priorities, compliance requirements, and decision dynamics to ensure our messaging drives relevance and confidence in deals
  • You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Healthcare-specific go-to-market strategies that accelerate pipeline and revenue growth
  • You’ll bring new product capabilities and innovations to market through a Healthcare lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
  • Your deep understanding of what drives our wins and losses across Healthcare will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
  • You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in Healthcare

Qualifications:

  • At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Healthcare industry (payer, provider, or both)
  • Domain expertise in the regulatory and compliance considerations that shape how Healthcare organizations evaluate and adopt AI
  • Experience managing cross-functional or cross-team projects
  • Excellent communication skills and comfortable presenting in executive-level settings
  • Excellent research skills and experience producing data-driven market analysis
  • Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience

Preferred Qualifications:

  • Experience in software categories related to contact centers, customer experience, and AI Agents
  • Operational experience in Healthcare patient access, member services, or revenue cycle
  • Experience in hypergrowth scale-ups

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $150,000 - 200,000 base + Equity

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.

Standard company text repeated across Cresta's postings is omitted here.

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