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Senior Technical Product Marketing Manager, AI Agent

Own the technical marketing strategy for Cresta's AI Agent platform, engaging with developers and technical executives.

Location
New York, United States
Compensation
$150k–$200k/yr
Level
senior
Type
full time · Hybrid

Posted by employer 1 day ago

First seen on Joblaze 1 hour ago

Last verified on the company career page 1 hour ago

Apply at Cresta → Save job Scanned from cresta.com

What you'll build

  • Own positioning and go-to-market strategy for the AI Agent platform
  • Develop the technical buyer narrative and pitch
  • Enable sales and solutions teams to engage technical buyers
  • Lead technical AI Agent product launches
  • Create compelling technical content

Must have

  • 5+ years of product marketing experience
  • Demonstrated technical fluency
  • Proven track record owning positioning for a platform
  • Experience leading complex launches
  • Exceptional writing and presentation skills

Nice to have

  • Background marketing AI/ML products
  • Experience launching a developer platform
  • Contact center domain knowledge
  • Hands-on experience building with agent frameworks
  • Experience creating a technical certification program

Requirements

Experience
5+ years
Education
Bachelor's degree

Not disclosed in this posting: visa sponsorship.

Benefits

Flexible PTO Retirement Savings Plan Wellness Stipend Health Insurance Remote Work Setup Budget Parental Leave

Joblaze summary

In this role, the Senior Technical Product Marketing Manager at Cresta is responsible for shaping the go-to-market strategy and messaging for the AI Agent platform, focusing on technical buyers such as developers and CTOs. The position requires a strong technical background, particularly in AI agents, along with the ability to create compelling content and lead product launches. This role is ideal for someone with over five years of experience in product marketing, particularly in technical environments, who thrives in fast-paced settings and can navigate complex cross-functional projects.

Joblaze insights

  • Listed today — first seen on Joblaze October 23, 2026. Last confirmed on Cresta's careers page October 23, 2026.
  • Salary band is in line with the typical range for Sales/Marketing roles (median ~$141,162).
  • Starts above 30% of 215 comparable senior sales/marketing roles in United States that list AI/ML we track (median $170,000 across 73 companies). See AI/ML salary trends
  • AI/ML appears in 18.3% of 1789 comparable senior sales/marketing roles in United States; APIs appears in 1.1% of 1789 comparable senior sales/marketing roles in United States.

Quick facts

Is the Senior Technical Product Marketing Manager, AI Agent role remote?
It's hybrid — Cresta expects some on-site time in New York, United States.
What's the salary range?
Cresta lists $150,000–$200,000 for this role.
How much experience is required?
At least 5 years of relevant experience for this Senior Technical Product Marketing Manager, AI Agent role.
Where is the role based?
Cresta is hiring for this position in New York, United States.
What's the tech stack?
Joblaze extracted these technologies from the posting: AI agents, AI/ML, APIs, developer-facing products.
What seniority level is this role?
Cresta targets senior candidates for this position.
Is this full-time or contract?
Full-time for this Senior Technical Product Marketing Manager, AI Agent role at Cresta.

From the original posting

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

About the role:

Cresta is hiring a Senior Technical Product Marketing Manager to own how developers, engineers, and technical executives evaluate and implement our AI Agent platform. You will own positioning and go-to-market for the technical layer of the platform, including Conductor, our agent for building agents, the Cresta CLI, APIs, and integrations, launching new innovations at a pace that other companies can’t match. If you are the kind of product marketer who runs your own demos, can hold your own with an engineer on evals and guardrails, and can turn that fluency into compelling, differentiated storytelling that can win over a CTO, this is the opportunity for you.

Responsibilities:

  • Own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform
  • Develop the technical buyer narrative and pitch for CIO, CTO, VP Engineering, developers, and digital transformation personas, grounded in primary research
  • Enable sales and solutions teams to multi-thread into technical buyers in new and existing accounts through training, plays, discovery, objection handling, and demos
  • Lead technical AI Agent product launches end to end, from narrative design and asset creation through field enablement, measurement, and iteration
  • Create compelling, differentiated technical content that generates demand and moves deals forward across a variety of mediums (e.g. guides, blog posts, pitch decks, videos, benchmarks, customer stories, and more)
  • Collaborate with Product, Engineering, and Partnerships to deliver new products, training, events, and community programs to technical audiences
  • Serve as an external evangelist through webinars, hackathons, and content that the audience actually wants to read
  • Partner with Product and Engineering to bring market, competitive, and customer signal into roadmap prioritization
  • Track the competitive landscape closely and sharpen how we differentiate against agent-native competitors

Qualifications:

  • 5+ years of product marketing or solutions marketing experience, including time spent marketing to technical buyers, developers, or engineers
  • Demonstrated technical fluency: deep understanding of AI agents, comfortable demoing new features, and able to objection-handle technical topics (e.g. evals, context windows, guardrails)
  • Proven track record owning positioning and messaging for a platform, API, or developer-facing product
  • Experience leading complex, cross-functional launches from strategy through execution
  • Exceptional writing and presentation skills, with the range to hold a room of engineers and a room of executives
  • Strong research and analytical instincts, and the judgment to turn customer and competitive input into a clear point of view
  • Ability to run several priorities at once and apply the right level of effort to each
  • Comfort operating with ambiguity and speed, and a bias toward building rather than waiting for a brief

Preferred Qualifications:

  • Background marketing AI/ML, LLM, or agent infrastructure products
  • Experience launching a developer platform, developer ecosystem, or technology partner program
  • Contact center, customer experience, or CCaaS domain knowledge
  • Hands-on experience building with agent frameworks, or comfort writing light code
  • Experience creating a technical certification, academy, or curriculum program
  • Experience at a hypergrowth startup competing against a better-known incumbent
  • Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $150,000 - 200,000 base + Equity

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.

Standard company text repeated across Cresta's postings is omitted here.

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