Own product marketing for Saronic's ships and boats, leading go-to-market strategies and cross-functional collaboration.
Posted by employer 2 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 3 hours ago
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Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Benefits
Joblaze summary
The Senior Product Marketing Manager at Saronic Technologies is responsible for developing and executing go-to-market strategies for the company's line of vessels, including Corsair, Mirage, and Marauder. This role requires a deep understanding of product positioning and messaging, as well as collaboration with cross-functional teams in product, engineering, and creative. Ideal candidates will have over seven years of experience in product marketing for complex hardware, with a background in technical industries such as defense or aerospace. The position involves hands-on engagement with the vessels during their manufacturing and testing phases.
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From the original posting
We are seeking a Senior Product Marketing Manager to own product marketing for our ships and boats: Corsair, Mirage and Marauder, as future vessels. This person will own the go-to-market plan for each vessel, as well as the positioning / messaging of the individual products and how they come to life with our creative team.
This will be a highly cross-functional role, partnering with our Product, Growth, Communications, Engineering, and Design teams. This is a hands-on role, you'll personally own positioning and GTM for the vessel line from day one.
The go-to-market plan for each vessel: audience, competitive positioning, proof points, success criteria, and how and when we launch.
Positioning, messaging, and win themes, set alongside Product, Comms and Growth - held consistent across every channel.
Supporting creative teams in the execution of go-to-market work (launch videos, etc.)
The positioning system itself - a messaging architecture and a launch playbook that we can run with and repeat.
Product fluency. Know the vessels cold, and partner directly with Product and Engineering on capability, roadmap, and what sets Saronic apart from its competitors.
A seat with the technical teams. Stay current on manufacturing, testing, and program milestones for the products you own, and arm the broader marketing and comms team with the information they need to do their jobs.
7+ years in product marketing or go-to-market, with experience marketing physical, technically complex products.
Track record defining positioning and GTM for hardware across the full lifecycle: launch through scaled adoption.
Experience working directly with senior execs, product leaders, and technical teams, with the judgment and influence to drive decisions across those groups.
Willing to spend time where the vessels get built and tested. Shipyard and on-water time is part of the job.
Defense, aerospace, automotive, or another deeply technical industry background is a plus, not a requirement.
Prolonged periods of sitting at a desk and working on a computer
Occasional standing and walking within the office
Medical Insurance: Comprehensive health insurance plans covering a range of services
Time Off: Generous PTO and Holidays
Retirement Plan: 401(k) plan with company match
Standard company text repeated across Saronic Technologies's postings is omitted here.