Product Marketing Manager, Software
Own product marketing for Saronic's software suite, leading go-to-market strategies and cross-functional collaboration.
Posted by employer 2 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 59 minutes ago
Skills & Technologies
What you'll build
- Develop go-to-market plan for software products
- Create positioning and messaging frameworks
- Support creative teams in execution of marketing work
- Maintain product fluency and collaborate with technical teams
- Build a messaging architecture and launch playbook
Must have
- 5+ years in product marketing or go-to-market for technical software
- Track record defining positioning and GTM across the full lifecycle
- Experience working directly with senior execs and product leaders
Nice to have
- SAAS, autonomy, simulation, or defense software background
Requirements
- Experience
- 5+ years
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Benefits
Joblaze summary
The Product Marketing Manager at Saronic Technologies is responsible for developing and executing the go-to-market strategy for their software products, including Echelon. This role requires a strong understanding of technical software and the ability to translate complex features into clear messaging, while collaborating closely with cross-functional teams such as Product, Engineering, and Communications. Ideal candidates will have over five years of experience in product marketing, particularly in technical environments, and should be comfortable engaging with senior executives and technical teams.
Joblaze insights
- Listed 2 days ago — first seen on Joblaze November 4, 2026. Last confirmed on Saronic Technologies's careers page November 6, 2026.
- SaaS appears in 7% of 1761 comparable mid sales/marketing roles in United States.
Quick facts
- How much experience is required?
- At least 5 years of relevant experience for this Product Marketing Manager, Software role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: SaaS, Simulation, autonomy, defense software.
- What seniority level is this role?
- Saronic Technologies targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Product Marketing Manager, Software role at Saronic Technologies.
From the original posting
Job Overview
We are seeking a Product Marketing Manager to own product marketing for our software: Echelon and the broader autonomy and fleet software suite. Alongside our Product team, this person will own the go-to-market plan for each product and release, as well as the positioning / messaging of the individual products. They will build the frameworks behind how we position our software, convert talking points from our partners into clear messaging, and successfully bring these products to market.
This will be a highly cross-functional role, partnering with our Product, Growth, Communications, Engineering, and Design teams. This is a hands-on role - you'll personally own positioning and GTM for the software line from day one.
Responsibilities
The go-to-market plan for every software product and release: audience, competitive positioning, proof points, and how and when we launch.
Positioning, messaging, and win themes, set alongside Product, Comms and Growth - held consistent across every channel.
A marketing cadence that matches how software ships. Software doesn't launch once - build the rhythm for marketing a product that changes every release.
Supporting creative teams in the execution of go-to-market work (launch videos, product demos, etc.).
The positioning system itself - a messaging architecture and a launch playbook that other teams can run with.
Product fluency. Know the software cold, and partner directly with Product and Engineering on capability, roadmap, and what sets Saronic apart from its competitors.
A seat with the technical teams. Stay current on release milestones, testing, and what's shipping next for the products you own, and arm the broader marketing and comms team with the information they need to do their jobs.
Qualifications
5+ years in product marketing or go-to-market for technical software.
Track record defining positioning and GTM across the full lifecycle: launch through scaled adoption.
Able to get to the real substance of a technical product and explain it plainly, without reaching for abstraction.
Experience working directly with senior execs, product leaders, and technical teams, with the judgment and influence to drive decisions across those groups.
SAAS, autonomy, simulation, or defense software background is a plus, not a requirement.
Physical Demands
Prolonged periods of sitting at a desk and working on a computer
Occasional standing and walking within the office
Benefits
Medical Insurance: Comprehensive health insurance plans covering a range of services
Time Off: Generous PTO and Holidays
Retirement Plan: 401(k) plan with company match
Standard company text repeated across Saronic Technologies's postings is omitted here.