What's the salary range?

Cresta lists $150,000–$200,000 for this role.

How much experience is required?

At least 7 years of relevant experience for this Senior Product Marketing Manager, Vertical Solutions role.

Where is the role based?

Cresta is hiring for this position in New York, New York, United States.

What's the tech stack?

Joblaze extracted these technologies from the posting: AI/ML, Conversational AI, Customer Experience, Marketing.

What seniority level is this role?

Cresta targets senior candidates for this position.

Senior Product Marketing Manager, Vertical Solutions at Cresta

Joblaze summary

The Senior Product Marketing Manager for Vertical Solutions at Cresta is responsible for developing and refining the company's messaging and positioning across multiple industries, particularly in Travel & Hospitality and Telecommunications. This role requires a strong background in product or solutions marketing, with a focus on creating repeatable frameworks that resonate with diverse buyer personas. Ideal candidates will have significant experience in a multi-vertical go-to-market environment and a data-driven approach to influence product strategy. Cresta's emphasis on AI-driven customer experiences positions this role at the forefront of industry innovation.

Joblaze insights

Listed today — first seen on Joblaze October 23, 2026. Last confirmed on Cresta's careers page October 23, 2026.
Salary band is in line with the typical range for Sales/Marketing roles (median ~$141,162).
Starts above 30% of 215 comparable senior sales/marketing roles in United States that list AI/ML we track (median $170,000 across 73 companies). See AI/ML salary trends
AI/ML appears in 18.3% of 1788 comparable senior sales/marketing roles in United States; Customer Experience appears in 0.1% of 1788 comparable senior sales/marketing roles in United States.

Quick facts

Is the Senior Product Marketing Manager, Vertical Solutions role remote?: It's hybrid — Cresta expects some on-site time in New York, New York, United States.
What's the salary range?: Cresta lists $150,000–$200,000 for this role.
How much experience is required?: At least 7 years of relevant experience for this Senior Product Marketing Manager, Vertical Solutions role.
Where is the role based?: Cresta is hiring for this position in New York, New York, United States.
What's the tech stack?: Joblaze extracted these technologies from the posting: AI/ML, Conversational AI, Customer Experience, Marketing.
What seniority level is this role?: Cresta targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Senior Product Marketing Manager, Vertical Solutions role at Cresta.

From the original posting

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

About the role:
We’re looking for an exceptional Senior Product Marketing Manager, Vertical Solutions to own and scale Cresta’s positioning, messaging, and GTM strategy across a portfolio of industries, led by Travel & Hospitality and Telecommunications. This is not a single-vertical role. It’s for a solutions marketer who has worked inside a mature, multi-industry go-to-market motion and knows how to build vertical marketing as a repeatable system: one that gives each industry a sharp, credible story and scales as Cresta adds more. You’ll report to the VP of Product Marketing and play a critical role in how Cresta positions, sells, and grows across several of its most important verticals.

Responsibilities:

You’ll own the development and continuous refinement of Cresta’s positioning and messaging for Travel & Hospitality, Telecommunications, and more, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives in each
You’ll build the repeatable vertical playbook (a common framework for industry narratives, personas, use cases, proof points, and enablement) and apply it across the covered verticals, so each gets high-quality coverage and new verticals can be added efficiently
You’ll help establish Cresta as a thought leader in each covered industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
You’ll develop and maintain deep buyer personas for each covered vertical, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth
You’ll bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
Your deep understanding of how our wins and losses vary by industry, use case, and buyer will give you a data-driven point of view to influence roadmap priorities, sharpen our positioning, and guide where Cresta deepens its vertical investment over time
You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win across complex, high-impact industries

Qualifications:

At least 7 years of product marketing or solutions marketing experience, including meaningful time in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion
Demonstrated experience covering multiple industries simultaneously, including building repeatable vertical frameworks and ramping quickly on new industries
Domain knowledge and experience marketing to least one of Travel & Hospitality or Telecommunications
Experience managing cross-functional or cross-team projects
Excellent communication skills and comfortable presenting in executive-level settings
Excellent research skills and experience producing data-driven market analysis
Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience

Preferred Qualifications:

Experience in software categories related to contact centers, customer experience, and AI Agents
Experience marketing to Home Services, Utilities, or Retail
Experience in hypergrowth scale-ups

Compensation at Cresta:

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table. The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $150,000 - 200,000 base + Equity

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email).

Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed.

Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.

Standard company text repeated across Cresta's postings is omitted here.

Senior Product Marketing Manager, Vertical Solutions

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