Senior User Acquisition Manager

We're seeking a Senior User Acquisition Manager to own paid social as a core growth engine for HoneyBook. You'll take ownership of high-budgets, full-funnel campaigns, shape testing frameworks and push the channel mix into new territory.

A few of the things you will do:

• Own the strategy, budget allocation, and day-to-day management of large-scale paid social campaigns across Meta, TikTok, YouTube, LinkedIn, Reddit, and other emerging channels - balancing brand awareness and performance objectives, and making the call on where and how to invest to hit pipeline and revenue targets.

• Use creative and conversion data to identify and reach high-value audiences, and continuously optimize performance across the funnel.

• Lead testing roadmaps — audience, creative, bidding, and platform-level experiments — and translate results into scalable strategy.

• Partner closely with Creative, Lifecycle, Brand, and cross-functional stakeholders (Product, Data, Finance) to plan and execute high-impact, integrated campaigns.

• Measure, track, and document all test results, brand lift studies, and critical insights; build the measurement frameworks that connect spend to business outcomes.

• Create and present clear, actionable reports and recommendations to marketing leadership, using data analysis and visualization to tell the story behind the numbers.

• Stay ahead of platform changes, betas, and emerging channels, and bring point-of-view on where HoneyBook should test next.

• Act as a senior voice on the team — sharing best practices, raising the bar on channel expertise, and mentoring more junior team members as the team grows.

What we're looking for in a candidate

• Analytical thinking— a healthy data obsession is required to work in this role given the amount of data at our fingertips. You'll need to analyze performance at a granular level, diagnose issues quickly, and identify new opportunities to optimize and scale campaigns.

• Creative thinking— guided by data, you'll partner with the Creative team to iterate on high-performing ads, develop new testing frameworks, and push creative strategy forward.

• Strategic ownership— you don't just execute campaigns, you own outcomes. You can zoom out to set channel strategy and zoom in to catch the details that make or break performance.

• Inquisitive— you challenge the status quo, constantly look for new tactics within existing channels to drive performance, and stay on top of new digital media opportunities and emerging platforms.

What's needed:

• 5+ years of professional experience managing and scaling paid social campaigns with significant budgets at a global subscription-based or SaaS company, including hands-on, senior-level ownership of Meta and YouTube.

• Proven experience managing campaigns across TikTok, LinkedIn, and/or Reddit; experience testing and scaling emerging platforms is a strong plus.

• Extensive experience with audience segmentation, personalization, and conversion rate optimization.

• A track record of building and running structured testing frameworks (creative, audience, bidding) and translating results into strategy.

• Sharp attention to detail across all aspects of campaign management, from setup to reporting.

• Strong command of marketing analytics platforms and marketing technology (attribution tools, ad platform reporting, BI tools).

• Comfortable leveraging AI tools to speed up analysis, reporting, and day-to-day execution.

• Excellent communication and cross-functional collaboration skills; comfortable presenting insights and recommendations to senior stakeholders.

• You thrive in a fast-paced, dynamic environment and enjoy owning ambiguous, high-impact problems.

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