Social Content Producer
Join Instacart as a Social Content Producer to create engaging social media content that resonates with audiences.
Posted by employer 1 day ago
First seen on Joblaze 1 hour ago
Last verified on the company career page 1 hour ago
What you'll build
- Concept, shoot, and edit original content
- Produce visually compelling recipes and lifestyle content
- Turn trends into timely content
- Collaborate with the Social team on concepts
- Capture behind-the-scenes content
Must have
- Strong portfolio showcasing social-native content
- Experience shooting and editing short-form video
- Strong visual instincts across video and photography
- Ability to move quickly on cultural trends
- Proficiency in social design
Nice to have
- Experience producing food or lifestyle content
- Familiarity with food styling or recipe development
- Comfortable directing talent
- Experience capturing behind-the-scenes content
- Experience using performance insights for content
Not disclosed in this posting: years of experience, visa sponsorship.
Benefits
Joblaze summary
The Social Content Producer at Instacart is responsible for creating and editing engaging, platform-specific content for social media channels like TikTok, Instagram, and Pinterest. This role requires a strong portfolio in social-native content, proficiency in video editing tools, and a keen eye for visual storytelling, particularly in food and lifestyle contexts. Ideal candidates are those with a background in producing short-form video content and a genuine passion for food and pop culture. The position is part of a flexible team that values creativity and collaboration.
Joblaze insights
- Listed today — first seen on Joblaze October 23, 2026. Last confirmed on Instacart's careers page October 23, 2026.
- Salary band is below the typical range for Sales/Marketing roles (median ~$141,400).
- Starts above 26% of 746 comparable mid sales/marketing roles in United States we track (median $115,000 across 175 companies).
- TikTok appears in 0.7% of 1665 comparable mid sales/marketing roles in United States; CapCut appears in 0.1% of 1665 comparable mid sales/marketing roles in United States.
Quick facts
- Is the Social Content Producer role remote?
- Yes — Instacart lists this as a fully remote position.
- What's the salary range?
- Instacart lists $86,000–$109,500 for this role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: CapCut, Instagram, Pinterest, TikTok.
- What seniority level is this role?
- Instacart targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Social Content Producer role at Instacart.
From the original posting
We're transforming the grocery industry
Why this role is on the menu
Instacart is already a key part of people's everyday lives - we're in their kitchens, their routines, and their biggest moments - and we have the opportunity to earn the same place in their feeds.
That's the opportunity this role exists to unlock. We're looking for someone who instinctively understands social, moves at the speed of culture, and sees creative potential in every grocery moment. The person who joins our team will help define what our brand looks, sounds, and feels like on social for years to come.
What you'll cook up in your first year
- Concept, shoot, and edit original, platform-native content across TikTok, Instagram, and Pinterest, increasing creative output and consistency.
- Produce visually compelling recipes, food photography, grocery inspiration, and lifestyle content that makes people want to watch, save, and share..
- Quickly turn trends, cultural conversations, and everyday observations into timely, entertaining content that’s relevant to our target audience.
- Collaborate with the Social team to bring recurring series, man-on-the-street interviews, and social-first concepts to life..
- Capture BTS at shoots and create low-lift graphics, templates, and assets that support always-on programming..
- You’ll expand our creative capacity by cultivating a strong network of freelance creators, production partners, and agencies, making it possible to produce more great work at scale.
The secret ingredients we're looking for
Must-have pantry staples (Minimum Qualifications)
- A strong portfolio showcasing exceptional creative taste and original, social-native content across TikTok, Instagram, and/or Pinterest.
- Hands-on experience shooting, editing, and producing short-form video independently, with proficiency in CapCut and native editing tools. You can take a piece from concept to publish without a production team.
- Strong visual instincts across video, photography, food styling, and simple social design. You know when content should feel lo-fi, editorial, or polished.
- Ability to move quickly, turning cultural moments and trends into engaging content within hours without sacrificing quality.
- Proficiency in lightweight social design, including creating graphics, text overlays, carousels, and reusable templates for recurring content franchises across TikTok, Instagram, and Pinterest.
- Genuine passion for food, cooking, pop culture, and internet trends, with an instinct for what makes content worth watching and sharing.
- Comfortable appearing on camera, conducting street interviews, and capturing behind-the-scenes content.
Optional garnishes (Preferred Qualifications)
- Experience producing food, recipe, or lifestyle content for consumer brands.
- Familiarity with food styling, recipe development, or working alongside culinary talent.
- Comfortable directing talent and producing lo-fi social shoots.
- Experience capturing behind-the-scenes content at brand activations, creator collaborations, or live events.
- Experience using performance insights to iterate on creative formats and improve content engagement.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Standard company text repeated across Instacart's postings is omitted here.