Social Media Lead
Lead social media efforts for Cognition and Devin, engaging with developers and showcasing AI capabilities.
Posted by employer 1 day ago
First seen on Joblaze 1 day ago
Last verified on the company career page 1 day ago
Skills & Technologies
What you'll build
- Run Cognition and Devin accounts on X and LinkedIn
- Turn launches and demos into shareable posts
- Respond to questions and engage with developers
- Plan social side of every launch
- Build relationships with creators and coordinate with paid social
Must have
- Track record on social media
- Technical understanding of AI
- Clear and quick writing skills
- Good judgment on posting
- Strong opinions on online presence
AI in the day-to-day
Building Devin, the first AI software engineer, and engaging developers through social media.
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
The Social Media Lead at Cognition is responsible for managing the company's presence on X and LinkedIn, crafting engaging posts that showcase their AI product, Devin, and interacting with the developer community. This role requires a strong understanding of developer culture and effective communication skills, as well as experience in growing social media accounts. It is well-suited for someone with a background in tech or social media who can navigate online conversations and promote product launches effectively. The position offers direct access to a talented team and a wealth of content to share.
Joblaze insights
Quick facts
- What's the tech stack?
- Joblaze extracted these technologies from the posting: AI/ML, LinkedIn, Social Media, X.
- What seniority level is this role?
- Cognition targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Social Media Lead role at Cognition.
From the original posting
Role Mission
Developers hear about Devin mostly from other developers, and most of that happens on X and LinkedIn. Our social accounts are one of the most direct lines we have to the people we build for, and today they are run part-time by people with other jobs.
You will run them full-time. You decide what we post and when, show what Devin can actually do, answer people, and make sure our launches reach the developers who should see them. You will also work with creators and with paid social so good posts get more reach. This role needs someone who already knows how developers talk online and can represent us well there every day.
What You'll Accomplish
Run our accounts: Own Cognition and Devin on X and LinkedIn day to day: the calendar, the posts, the replies.
Show the product: Turn launches, demos, customer stories and research into posts developers want to share.
Be in the conversation: Respond to questions, engage with people building with Devin, and handle criticism directly and well.
Make launches travel: Plan the social side of every launch with the launch and creative teams.
Work with creators: Build relationships with developer and AI creators and coordinate with paid social and influencer programs.
Know what's working: Track reach and engagement in a simple way and adjust.
Exceptional Candidates Have Demonstrated
A track record on social: You've grown an account developers follow, whether your own or a company's.
Technical understanding: You create a Devin demo and communicate what's impressive about it, and explain it simply.
Clear, quick writing: Short, plain, and often funny. You know the difference between a post and a press release.
Judgment: You know what to post, what not to, and when to let something go.
Opinions: You have views on how we should show up online and you'd share them.
We care more about demonstrated capability than years of experience.
Resources & Environment
A product developers already talk about, and constant new material to post
Direct access to the founders, engineers and researchers behind it
A small marketing team with very little process
Standard company text repeated across Cognition's postings is omitted here.