Social Media Lead, Kraken Pro
Lead the social media strategy for Kraken Pro, engaging with the community and creating impactful content.
Posted by employer 3 days ago
First seen on Joblaze 2 days ago
Last verified on the company career page 15 hours ago
What you'll build
- Drive Kraken Pro social channels
- Craft platform-native content for X, Telegram, and beyond
- Engage with the Kraken Pro audience
- Build and maintain a content calendar
- Track growth and performance
Must have
- 3+ years in social or content
- Exceptional portfolios beat exceptional résumés
- Strong writing, editing, and communication skills
Nice to have
- Experience in fintech, crypto, or trading
- Ability to produce visually appealing content
- Comfortable handling high-paced social channels
AI in the day-to-day
High AI competency enabling you to multiply your impact and keep up with demand.
Requirements
- Experience
- 3+ years
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Joblaze summary
The Social Media Lead at Kraken Pro is responsible for enhancing the brand's social presence by creating engaging, platform-specific content and actively interacting with the trading community. This role requires a strong background in social media and content creation, particularly within fintech or crypto, along with the ability to work quickly under pressure. Ideal candidates will have at least three years of relevant experience and a portfolio showcasing their impactful work. The position is situated within a well-established team that values creativity and responsiveness in a fast-paced environment.
Joblaze insights
- Listed 2 days ago — first seen on Joblaze September 22, 2026. Last confirmed on Kraken's careers page September 24, 2026.
- This exact title is also open at 1 other location at Kraken: United States.
Quick facts
- How much experience is required?
- At least 3 years of relevant experience for this Social Media Lead, Kraken Pro role.
- What seniority level is this role?
- Kraken targets lead candidates for this position.
- Is this full-time or contract?
- Full-time for this Social Media Lead, Kraken Pro role at Kraken.
From the original posting
The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
Kraken Pro is where serious traders live. Millions of them. And right now, our social presence doesn't reflect how good the product actually is.
You're going to fix that.
The opportunity
We’re seeking a chronically online, Social Media Lead to drive Kraken Pro social channels. At Kraken, understanding our brand ethos, mission, and the communities we serve is essential and social is at the forefront of that.
We’re looking for someone who moves fast but thinks long-term, thrives under pressure, and knows how to launch new products while creating ecosystem content that cuts through the noise. This role demands sharp content creation skills, an analytical mindset, and a self-starter attitude.
Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content.
Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote, poll, meme, and foster meaningful conversation.
Run an always-on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
Integrate key updates. Translate product and ecosystem news into clear, compelling narratives.
Measure what matters. Track growth and performance and iterate based on insights and experiments.
Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.
What you’ll bring
Receipts. Posts you wrote that broke out, on a brand account or your own or that you manage. We care more about what you've made than where you've worked.
3+ years in social or content, ideally fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.
Speed under pressure. Markets don't wait for approval cycles and neither do you.
High AI competency. Enabling you to multiply your impact and keep up with demand.
Range as a maker. Copy, memes, short-form video, charts, threads. You don't need a design queue to get a post out.
Taste. Knowing when not to post is as valuable as knowing when to.
Comfortable handling high-paced social channels
Strong writing, editing, and communication skills.
Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team, using Figma or being scrappy on CapCut
Stay connected
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