Social Media Specialist
Manage daily content creation and community engagement on Chinese social platforms for thatgamecompany's IPs.
Posted by employer 1 month ago
First seen on Joblaze 1 week ago
Last verified on the company career page 4 hours ago
Skills & Technologies
Requirements
- Experience
- 3–5 years
Not disclosed in this posting: compensation, work arrangement, visa sponsorship.
Joblaze summary
The Social Media Specialist at thatgamecompany focuses on creating and managing daily content across major Chinese social platforms like Bilibili and Weibo, aiming to enhance community engagement and brand loyalty through storytelling. This role requires a blend of strong content creation skills, including video editing and graphic design, alongside a deep understanding of platform dynamics and community culture. Ideal candidates will have 3-5 years of relevant experience in gaming or entertainment, and a passion for the company's IPs is essential. The position is part of a team dedicated to fostering authentic connections with players and creators.
Joblaze insights
- Listed 10 days ago on Joblaze — tracked directly from thatgamecompany's career page.
- thatgamecompany has 39 other open roles including Staff Systems Software Engineer, Game Engine Engineer , Brand Intern-Japan.
- 33 active Photoshop roles on Joblaze right now.
- 13 active CapCut roles on Joblaze right now.
- 3 active Bilibili roles on Joblaze right now.
- Typical Photoshop salary we track runs $83,500–$143,000 (median $100,000, across 13 roles).
Quick facts
- How much experience is required?
- 3–5 years of relevant experience for this Social Media Specialist role.
- What's the tech stack?
- Joblaze extracted these technologies from the posting: Bilibili, CapCut, Photoshop, Weibo, Xiaohongshu.
- What seniority level is this role?
- thatgamecompany targets mid-level candidates for this position.
- Is this full-time or contract?
- Full-time for this Social Media Specialist role at thatgamecompany.
From the original posting
Role Overview
Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.
Key Responsibilities
Core Channel Operation & Content Creation: Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone.
Creator & Fan Art Engagement: Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth.
Campaign Execution: Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.
Data Tracking & Community Feedback: Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting.
Requirements
Experience: 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution.
Execution & Aesthetics: High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.).
Platform Expertise: Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture.
Language & Communication: Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams.
Passion for the IP: Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).