Joblaze summary

In this role, a senior backend software engineer at Reddit focuses on developing and maintaining app conversion signals that enhance the effectiveness of the company's advertising efforts. Key skills include experience with mobile measurement, MMP integrations, and strong programming capabilities, particularly in distributed systems and SQL. This position is ideal for someone with a solid background in backend engineering and a proven track record of collaborating with cross-functional teams. The role also emphasizes the importance of privacy and security in system design, reflecting Reddit's commitment to responsible data management.

Joblaze insights

Listed today — first seen on Joblaze October 26, 2026. Last confirmed on Reddit's careers page October 26, 2026.
Salary band is in line with the typical range for Backend roles (median ~$180,000).
Starts above 67% of 33 comparable senior backend roles in United States that list SQL we track (median $174,915 across 20 companies). See SQL salary trends
SQL appears in 8.1% of 532 comparable senior backend roles in United States.

Quick facts

Is the Software Engineer, Ad Signals role remote?: Yes — Reddit lists this as a fully remote position.
What's the salary range?: Reddit lists $190,800–$267,100 for this role.
What's the tech stack?: Joblaze extracted these technologies from the posting: App CAPI, MMP, SKAN, SQL.
What seniority level is this role?: Reddit targets senior candidates for this position.
Is this full-time or contract?: Full-time for this Software Engineer, Ad Signals role at Reddit.

From the original posting

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

We are seeking a senior backend software engineer to help build the app conversion signals that power Reddit’s app advertising business. You will work on MMP integrations, SKAN processing, and App CAPI to make app installs and in-app events more reliable, useful, and easier for advertisers to integrate.

Role Description:

Advertisers depend on conversion signals to understand campaign performance and guide investment. Missing events, duplicate delivery, inconsistent mappings, and difficult integrations can undermine that trust. Your work will improve the systems and diagnostics that make app signals usable for measurement and downstream ads systems.

Responsibilities:

Own backend projects across MMP, SKAN, and App CAPI, from requirements and design to implementation, rollout, and ongoing operation.
Build scalable ingestion and processing services with clear contracts, validation, deduplication, failure recovery, and data lineage.
Develop integration tooling and diagnostics that help advertisers and partners identify and resolve signal delivery problems.
Analyze signal quality and delivery metrics, investigate discrepancies, and prioritize improvements with product and data science partners.
Work with partner engineering and downstream consumers to evolve schemas and integrations without disrupting existing advertisers.
Incorporate privacy and security requirements into system design, and maintain controls throughout the data lifecycle.
Raise engineering quality through testing, design reviews, incident learning, and mentorship.

Required Qualifications:

Demonstrated senior-level backend software engineering experience delivering and operating scalable production systems.
Hands-on app ads signals or mobile measurement experience, with depth in MMP integrations, SKAN, or app conversion APIs.
Strong programming, API design, distributed systems, and SQL skills, supported by independent problem solving and data investigation.
Clear communication and a record of delivering results with cross-functional teams and stakeholders.

Benefits:

100% remote opportunity (we have 4 office locations for hybrid/onsite work preference in NY, SF, LA and Chicago)
Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

#LI-AJ1

Pay Transparency:

$190,800—$267,100 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

Standard company text repeated across Reddit's postings is omitted here.

Software Engineer, Ad Signals

Responsibilities:

Required Qualifications:

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