Drive PayJoy’s growth at the point of sale across retail partners in Colombia as a Senior Retail Marketing Manager.
Posted by employer 4 days ago
First seen on Joblaze 3 days ago
Last verified on the company career page 1 day ago
Not disclosed in this posting: compensation, years of experience, work arrangement, visa sponsorship.
Joblaze summary
The Senior Retail Marketing Manager at PayJoy focuses on enhancing the company's presence at retail points of sale in Colombia, overseeing in-store marketing strategies and execution to boost customer acquisition and sales efficiency. This role requires expertise in consumer journey mapping, trade activations, and co-marketing initiatives, along with strong budget management skills. It is well-suited for a seasoned marketing professional with a background in retail and a collaborative approach, as the position involves leading a small team and coordinating with various departments.
From the original posting
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Senior Retail Marketing Manager in Colombia will be responsible for driving PayJoy’s growth at the point of sale across our retail partner network in Colombia.
This role owns the in-store marketing strategy and its execution, including consumer journey, visibility, trade activations and partner co-marketing, to increase customer acquisition and sell-out efficiency.
Leading a small team and working closely with Sales, Partnerships, Risk and Regional Marketing, the role turns regional strategy into local results while keeping strict control of budget, compliance and brand standards.