Sr. Marketing Strategy and Analytics Manager

See yourself at Twilio

Join the team as Twilio’s next Sr. Marketing Strategy and Analytics Manager, Social Impact.

About the job

Twilio.org is seeking a Sr. Marketing Strategy and Analytics Manager to serve as the dedicated operational business partner to our Social Impact marketing leadership. Sitting at the intersection of Go-To-Market (GTM) Strategy, marketing operations, and advanced data modeling, you won't just report on what happened, you will design the automation, attribution, and account prioritization engines that drive what happens next. This is an ideal opportunity for:

• The Analytics Strategist ready to drive decisions: You have deep technical data chops (SQL, Python, modeling) but want to move beyond reporting to directly author investment proposals, influence leadership, and see your analyses translate into decisions being made.
• The Specialized Marketer ready for full-lifecycle ownership: You have deep subject-matter expertise in one domain (such as demand generation, marketing ops, or lifecycle marketing) and are ready to expand your runway to own the entire marketing engine, from top-of-funnel triggers and budget allocation to field event ROI and executive scorecards.

Responsibilities

In this role, you’ll:

• Act as Strategic GTM Business Partner: Drive regular operating rhythms, quarterly pipeline generation (PG) OKR targets, QBR data packs, and marketing budget allocation frameworks alongside marketing leadership.
• Lead Investment Proposals & Impact Modeling: Architect rigorous business cases, scenario models, and ROI forecasts to secure investment for new marketing programs; evaluate capital trade-offs across channels and stress-test the expected pipeline return and payback periods before launch.
• Lead Pipeline Automation & Marketing Triggers: Design, script, and operationalize automated marketing triggers in Python/SQL notebooks to power high-converting marketing plays and feed targeted accounts directly into sales workflows.
• Architect Attribution & Single Source of Truth: Own end-to-end pipeline attribution models across sales, marketing, and partner channels; maintain rep-level marketing metrics integrated directly into Frontline Manager (FLM) data packs and leadership scorecards.
• Drive Account Tiering & Routing: Operationalize advanced account tiering and segmentation logic across Salesforce (SFDC) and 6sense/Segment to optimize lead routing, demand generation campaigns, and Account-Based Marketing (ABM) outreach.
• Advanced Commercial Modeling: Partner with broader central data science teams on company wide marketing frameworks (like Marketing Mix Modeling), while independently owning custom scenario analysis (e.g., ASP impact of bundling, Customer Lifetime Value/LFTV cohorting, and field event ROI modeling).
• Maintain & Modernize GTM Data Infrastructure: Curate and optimize our Looker, Tableau, and SFDC reporting assets, managing SQL logic via GitHub version control, dashboard glossaries, and automated data QA processes.

*Required:

• 5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence within a high-growth B2B SaaS or technology organization.
• Advanced Technical Stack: Mastery of complex SQL and proficiency in Python (or R) for data extraction, manipulation, statistical analysis, and pipeline automation.
• Data Visualization & BI: Proven track record building enterprise-grade executive scorecards and self-serve dashboards in Tableau and Looker.
• CRM & GTM Tech Stack Depth: Strong functional understanding of Salesforce (SFDC) data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms.
• Commercial Acumen & Executive Presence: Exceptional communication skills with demonstrated experience partnering directly with Director/VP-level leaders to turn data insights into operational decisions.

Desired:

• Experience working with customer data platforms and intent tools (e.g., Segment, 6sense, Marketo).
• Experience with Marketing Modeling, multi-touch attribution, and lifetime value (CLV/LFTV) analyses.
• Familiarity with Git/GitHub workflows for analytics version control.
• Genuine passion or prior experience in the social impact, non-profit, or public sector technology domains.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way.

Compensation

*Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only.

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $128,560 - $160,700.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $136,000 - $170,000.
• Based in the San Francisco Bay area, California: $151,120 - $188,900.
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

Application deadline information (required for ALL US jobs)

Applications for this role are intended to be accepted until October 31, 2026, but may change based on business needs.