Staff Product Manager, Brand Success

About Faire

About this role

You’ll own making sure all brands can succeed on Faire, whether they are just starting out or driving millions a year. Faire has a robust suite of programs and tools that help brands grow, and when brands take our guidance, they grow measurably faster - driving top actions is worth an estimated 15-30% increase in brand lifetime value. The catch is that today, most guidance comes from calls with account managers, and brands have no reliable way to discover or act on it themselves: our notifications, nudges, and emails deliver disjointed advice, don’t give sufficient context, and aren’t personalized to what matters most for a given brand’s shop setup and goals.

Your job is to build a system that can score a brand’s shop, measure the value of potential actions, identify the top opportunities, and communicate those to our brands at the right time and in a compelling way. You’ll work closely with the pods that built the programs to deeply understand the mechanics and the adoption blockers, and with our Success, Product Marketing, and Sales teams to deliver an omnichannel strategy for driving adoption.

If you love figuring out what makes users successful, building systems that change behavior, working across product and GTM teams, and you get excited about creating real, measurable value for small business owners, this is the role for you.

What you'll do

• Set the strategy for brand success. Deeply understand which behaviors make brands successful on Faire, what blocks brands from adopting them, and where guidance should come from product versus a person.
• Own the brand success roadmap end-to-end. Define strategy and sequencing across rebuilding key systems, shipping contextual nudges, and deep-diving into top actions.
• Go deep on the highest-value actions. Understand blockers, build education and reasons to believe, determine contextual moments to target, and make each action as close to one click as possible, starting with what new brands need in their first 30 days.
• Build the targeting and triggering system. Estimate the LTV impact of each action, rank each brand's personalized top opportunities, and fire on the behavioral moments when a brand is most likely to act.
• Own the growth hub and rationalize our nudge systems. Give brands a single place to see what is limiting their growth and their top actions, and consolidate today's banners, emails and in-portal prompts into one prioritized system that other pods contribute to.
• Partner with GTM. Work with Success, Marketing, and Sales to learn what works in the human-led motion, bring it into product, and ensure our account managers and the self-serve system complement each other. Define a long-term OS between the teams, and drive alignment on the type of actions that belong in-product vs. should remain human-led.

Qualifications

• Bachelor's degree or equivalent experience.
• You have 8+ years of experience in product at a high-growth tech startup, as a startup founder, or in a top tech company.
• You have set direction in an ambiguous space, not just executed a roadmap you inherited. You can decide what's worth working on and explain why.
• You are good at deeply understanding customer needs and underlying motivations, especially in spaces where customers aren't great at predicting how changes will impact their behavior.
• You work well across teams. You've aligned other product teams and go-to-market partners on shared systems.
• You are analytically rigorous. You define the right metrics, design experiments, and know the difference between adoption you caused and adoption that would have happened anyway.
• You're an inspiring leader who is excited about the day-to-day of understanding our customers and working with a strong team to build improvements for them.
• You're an extraordinarily fast learner. You have the natural curiosity and intellectual horsepower to deeply understand new topics and pick up new skills in a very short time.
• You are relentlessly resourceful. When something needs to get done, you always find a way to make it happen. Even when the work is hard, you power through it and execute with limited information and ambiguity.
• You are a creative problem-solver. You excel at identifying unintuitive solutions to tough problems.
• You are passionate. You are optimistic with a positive energy that other people draw upon.
• You care deeply about developing products and solutions that will create the best experience for our customers.

Salary Range

San Francisco, CA/New York City, NY: The pay range for this role is $220,000 - $302,500 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.